Tata Motors 407 Gold: Features Explored 

One of the most popular and longest-running trucks on Indian roads gets a makeover. Packed with segment-leading features, powerful and refined engines, and new technologies but with the same promise of proven performance to make your business more profitable.

In India, not many trucks that have earned customer trust and brand loyalty over the decades. Tata Motors 407 is one such truck; even after commercially selling for over three decades, this truck has never lost the love of the Indian truck buyers. Many factors have helped to gain such customer loyalty. Still, some of the highlights include the semi-forward cabin design, durable, highly productive, and suitable for urban and rural terrain, available at affordable prices made all the difference. 

In the over three-decades that the 407 platforms are selling commercially, Tata Motors kept improving the truck with several variants to address growing customer needs. Yet 2020 revamped incorporating the stringent BS6 emission norms, and many segments leading features and technologies have completely transformed this LCV. We get into this truck's detail to explain the key features this truck is equipped with within its new avatar. All the Tata Motors BS6 truck portfolio now comes with the power of 6- the key performance element extremely vital for customers. 

Upgraded features 

The 407 Gold, now in the BS6 upgrade, gets some of the key features including improved power of 98hp, the torque of 300 Nm to take on any terrain, and cargo transportation requirements. The gradeability has hiked to 40%. A standard power steering ensures effortless and comfortable driving with a new design and also gets the latest H2LS braking system. The driver gets a pleasant cabin with a lot of valuable storage space, a music system with Blaupunkt speakers for entertainment, USB fast charging for his mobile. The seat now comes in a new design with heat resistant Melba fabric, and PTO provision is also provided along with reverse parking assist.

New Instrument cluster

The new modern instrument cluster is now packed with several key elements to help the driver operate the truck most efficiently. The display trip indication, fuel, DEF level indicator, air pressure, speed, brake, seat belt, temperature. The driver can also check the trip fuel economy, DPF regeneration, time, SCR fault-related indications, and gear shift advisor for using the right gear for better fuel efficiency. 

Connectivity

Like passenger cars, truck users also aspire to a connected truck. Tata Motors recognized this increasing customer aspiration, thus equipped the 407 Gold with some modern connectivity features. Starting from internal connectivity like the music systems, speakers, and instrument cluster. Then there are various symbols indicating the driver the precise vehicle situation at any given time. 

The external connectivity also features important, like, and 407 Gold gets the standard telematics kit of Tata Motors with the truck to help the truck owner-run an efficient and profitable fleet. Furthermore, a Fleet App for owners and managers to help monitor vehicle and driver's performance effectively.

Aggregates

Along with the modern feature, superior aggregates are highly critical for truck performance. Again Tata Motors ensured the 407 Gold stays ahead of the competition and maintains its proven performance track record. Hence some of the key aggregates on this truck are highly optimized for most productive trucks. The banjo type rear axle allows higher load capacity and is less prone to leakage. The HSS 800 high strength steel with high tensile strength makes the 407 Gold chassis the strongest in the segment with a bolted design for increased modularity.

Likewise, the single-piece frame for engine mountings is updated inline with BS6 engines. The long member thickness is increased to 5mm against the standard of 4mm in the segment. For superior reliability, a serrated coupling flange propeller shaft is offered and needs minimal maintenance. Last but not least is the e-viscous fan to improve the performance and fuel efficiency of the truck. 

Variants and Applications

Remember, the 407 Gold is the only truck in India, which comes in the semi forward cabin design. The 407 Gold is a 4.5T gross weight truck available in two wheelbases 29 and 33 RJ. This is highly versatile to take on any transportation needs and can be used in a wide range of applications including market load, fruits, and vegetable, FMCG, white goods, e-commerce, parcel & courier, LPG cylinder, poultry, cash van, milk, bottle carriers, fish & fish feed. Some of the special applications such as garbage tipper, towing van, etc.

While 407 Gold is the single most popular truck outsell in the category with a huge margin. Yet the top rivals to this in the category are Mahindra Jayo and Eicher Pro 2049. 

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