BharatBenz Starts New Dealership In Indore To Expand Its Reach In Central India
Modified On Feb 26, 2024 10:24 AM
The newly inaugurated Indore dealership marks BharatBenz's 17th in Madhya Pradesh, strengthening the commercial vehicle maker's footprint in central India while providing superior service and improved accessibility for customers.
Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Trucks, in partnership with PPS Trucking has inaugurated a new BharatBenz dealership in Indore, Madhya Pradesh. This is the 17th sales and service facility of BharatBenz in the state, aiming to strengthen its presence in central India, especially in Madhya Pradesh.
The newly launched dealership in Indore is spread over 51,000 square feet, offering a comprehensive 3S (Sales, Service, and Spares) experience. It complements BharatBenz’s existing four 1S (Spare) and six 2S (Service and Spare) facilities across the state.
BharatBenz & PPS Trucking Comments
Speaking about the development, Sreeram Venkateswaran, President and Chief Business Officer (Domestic Sales and Service), DICV, said, “Madhya Pradesh is an important market for us given the abundance of natural resources in the state. BharatBenz tippers are the most preferred by fleet owners operating in the mining sector and Madhya Pradesh, being rich in minerals and coal, gives us tremendous opportunities to grow our tipper business.”
He further added, “Madhya Pradesh’s sharp focus on Swacch Bharat has opened many opportunities in road construction and infrastructure where BharatBenz rigid trucks and tractor trailers will prove beneficial to customers there. We are really pleased to have such a strong and progressive sales and service in 15 locations in Madhya Pradesh, and we thank our dealer partners for maintaining our presence and serving our customers so passionately.”
During this inauguration event, Rajiv Sanghvi, Managing Director of PPS Trucking, said, “We are excited to further strengthen our network with BharatBenz in Madhya Pradesh with the inauguration of this 3S facility in Indore. With the best-in-class products of BharatBenz coupled with our understanding of customer needs, we endeavour to provide a superior ownership experience for our customers."
Related Link: BharatBenz Joins Hands With iQuippo To Enhance Pre-owned Truck Buying Experience
Reach In Central India
BharatBenz’s strategy in Madhya Pradesh is not only to increase its sales and service network but also to educate dealers and service staff about customer requirements and how to offer them unparalleled service quality. The same approach is reflected in its nationwide initiative to skill 8,000 service technicians, who would be trained to service over 6 lakh vehicles annually.
The BharatBenz service network in Madhya Pradesh boasts 49 service bays and 15 mobile service vans (MRVs), capable of servicing up to 24,000 vehicles annually. This extensive reach ensures efficient and timely service delivery to customers which helps enhance their ownership experience.
With its strategic location, Madhya Pradesh serves as a hub to meet the different demands of customers throughout the region. Besides the new dealership in Indore, BharaztBenz has other 16 sales and service locations across the state, including Indore (Rau), Bhopal, Jabalpur, Bela, Katni, Shivpuri, Singrauli, Chattarpur, Sagar, Manawar, and Gwalior.
What We Think
The inauguration of the 17th dealership in Indore marks a significant milestone for BharatBenz. This dealership will further strengthen and expand BharatBenz’s sales and service footprint in the state, reinforcing the company’s commitment to provide unparalleled service quality.
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