Mahindra Celebrates 25 Years Of Bolero Pik-Ups With Exclusive 'Maxx ka Vaada' Limited Time Offer

To celebrate a significant milestone and enhance the Bolero Maxx Pik-Up ownership experience, Mahindra is offering various benefits. Is now the right time to buy a Maxx Pik-Up? Find out more here

Mahindra and Mahindra, one of the leading small commercial vehicle manufacturers in India announces the achievement of a significant milestone – the company celebrates 25 years of its iconic Bolero Pik-Up range known for its durability and top-notch performance. The Bolero Pik-Up has cemented its position as a trusted partner among businesses and fleet operators.

As an extension of its support, underscoring its commitment to enhancing the ownership experience and, marking this remarkable milestone, Mahindra also announces a limited-time offer – ‘Maxx ka Vaada’ for Bolero Maxx Pik-Up customers across India. It includes comprehensive benefits to enhance the ownership experience of its customers. 

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Benefits Of The ‘Maxx ka Vaada’ Offer

The Mahindra ‘Maxx Ka Vaada’ offer includes benefits such as complimentary roadside assistance, comprehensive scheduled services, and an extended warranty for 5 years or up to 1 lakh kilometres, ensuring high uptime and peace of mind. 

Additionally, Mahindra guarantees a minimum resale value of Rs 5 lakh after 5 years, providing customers with confidence in the future value of their vehicle. Further, customers opting for the 'Maxx ka Vaada' offer will enjoy overall benefits worth up to Rs 1.3 lakh over the vehicle's lifetime, ensuring unparalleled value and support. 

Insights: Mahindra And Mahindra Comments

Nalinikanth Gollagunta, CEO - Automotive Sector, Mahindra and Mahindra, said, “We take pride in contributing to India's economic growth by developing customer-centric products that embody our commitment to the 'Make in India' initiative. The Bolero Pik-Up range has epitomised reliability and durability for 25 years, earning customers' trust nationwide. 

The 'Maxx ka Vaada' offer reaffirms our commitment to delivering exceptional value and support, showcasing Mahindra’s dedication to setting new standards of excellence within the pick-up segment. This celebration is not just about past achievements but also our commitment to exceeding customer expectations in the future.”

Is Now The Best Time To Buy A Maxx Pik-Up Truck? 

Given that the Bolero Maxx Pik-Up truck is powered by a tested and proven 2523 cc m2DI 4-cylinder BS6 compliant diesel engine capable of delivering 70 hp of power and 200 Nm of torque and has a rated payload capacity of approximately 1500 kg, the vehicle is crafted for business growth and profitability ensuring high torque and load carrying performance. 

With the addition of AC in this new Bolero Pickup truck range and the integration of added benefits discussed earlier, purchasing a Maxx Pik-Up now can be ideal for enhancing business revenues and growth. This vehicle can align with business strategies that focus on additional benefits to improve fleet performance, operational efficiency and business growth.

What We Think?

For 25 years, the Bolero Pik-Up range has been a stepping stone for Mahindra in its path to success, being a highly durable, reliable, and rugged performance vehicle. With the introduction of new benefits, with the ownership of a Maxx Pik-Up, Mahindra is setting high standards for its products in the commercial vehicle space to enhance customer experience.

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