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​Tata Motors launches Prima in the Kingdom of Saudi Arabia

Published On Feb 10, 2017By Mukul Yudhveer Singh

Tata Motors, today launched its truck brand – the Tata Prima, in the Kingdom of Saudi Arabia (KSA). The event saw launch of two new Prima heavy-duty trucks – the Prima 4438.S (4X2) tractor head and the Prima 4038.K (6X4) construction tipper, with KSA dealer-partner – Manahil International Company, a unit of Mohamed Yousuf Naghi & Brothers group (MYNM).

Mr. Ravindra Pisharody, Executive Director, commercial vehicles business unit, Tata Motors, said, “The launch of our next-generation range of Tata Prima heavy-duty commercial vehicles is an important milestone in our journey towards further enriching the value trucking proposition, in one of the largest construction and infrastructure hubs in the Middle East. Shaped by technology know-how and expertise from across the globe, the Tata Prima is world-class in every sense, enabling customers to upgrade to a next-generation commercial vehicle, with the trusted credentials and reliability of the Tata Motors brand, as they ready themselves for the next wave of growth in the country’s logistics sector. As the country readies itself to become the largest construction and infrastructure destination in the world, we at Tata Motors are geared up to meet customers’ requirements of the market and will continue to introduce new products and solutions as we move forward.”

The Tata Prima 4438.S (4X2) is 44 tonner tractor head from Tata Motors, powered by a 380 HP Cummins Engine, with a 9-speed Eaton transmission. The Tata Prima 4038.K, on the other hand (6X4), is a construction tipper from Tata Motors, based on an 18 Cu.M Box tipper, powered with a 380HP Cummins Engine, with a 9-speed Eaton transmission and is suitable for all type of construction applications.

Speaking at the event, Mr. Rudrarup Maitra, Head – International Business, Commercial Vehicles, Tata Motors said, “We are delighted to launch our next –generation range of Tata Prima heavy-duty commercial vehicles here in the KSA today. The Tata Prima has been built based on over six decades of experience in the commercial vehicles business and has been introduced, based on increasing customer preferences for a new-generation commercial vehicle with superior performance, suitable for more trips and long duty cycles, with the benefits of lowest turnaround time. An integral part of introducing the Tata Prima range here is Manahil International Company, a partner that has showcased tremendous enthusiasm and passion in the country’s commercial vehicles industry and the Tata Motors brand. They are as customer centric as we are. Through this partnership, we look forward towards further strengthening our relationship with our customers here in Saudi Arabia.”

Both these commercial vehicles are available at the showrooms of Manahil International Company, across the Kingdom.

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