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M&M eyes rural India to grow SCV portfolio ties up with CSC Grameen eStores 

Published On Apr 12, 2022By Trucksdekho Editorial Team

The leader in the overall light truck markets in India plans to leverage the deeper reach to over 7 lakh villages across India to position its expansive range of small commercial vehicles including the popular mini-truck Jeeto and Supro range. 

Mahindra & Mahindra today announces a partnership with CSC Grameen eStore for its Small Commercial Vehicle (SCV) range of products. CSC Grameen eStore is a subsidiary of CSC eGovernance Services India Ltd., which is a special purpose vehicle (SPV) promoted by MeitY. Customers can visit their nearest CSC Grameen eStore to make an enquiry about select Mahindra SCV range, namely Supro Profit Truck MaxiSupro Profit Truck Mini  & Jeeto

As a part of this association, the CSC Village Level Entrepreneur (VLE) network will serve as an M&M touchpoint in over seven lakh villages across India, further aiding and simplifying the process of enquiries and purchases. This will be processed digitally by the VLE to facilitate information, test drive and/or delivery by an authorized Mahindra dealer. The service is available pan-India.

Real-Time Digital

The partnership will harness CSC Grameen’s digital platform to facilitate Mahindra vehicle enquiries and real-time online lead transfer to M&M from deep rural pockets. Using CSC’s path-breaking digital tools, the Village Level Entrepreneurs (VLEs) would explain product features to customers and share the purchase intent with M&M for further action by authorized Mahindra dealers.

M&M’s SUPRO Profit truck range is developed on the successful SUPRO platform. It is affordable, more powerful, and boasts of a greater payload capacity and higher mileage and thereby higher profit to the customers. The SUPRO Profit truck range comes in both diesel as well as CNG fuel options. The Jeeto brand launched in 2015, has been a great success and a choice of over 2 lakh happy customers. It is a strong offering up to 2tonne load category which comes with multi-fuel options of Diesel, CNG & Gasoline and in two different deck sizes providing an array of options to customers.

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