How the new Supro profit truck aims to prosper the buyer

To enable transporter/fleet-owners to earn higher revenue on every single trip, Mahindra promises superior mileage & payload along with a guaranteed service at an affordable starting price of ₹ 5.4 lakh.

Mahindra, the top player in the light truck market in India is looking to consolidate its leadership in the fast-growing last-mile cargo truck market. To offer a compelling product that would help the transport entrepreneurs make more money and accelerate their business, an all-new Supro profit truck checks in. Mahindra already cater the small and light cargo carrier segment with some of the popular products including Jeeto, Supro Cargo Van, Bolero City Pikup, and Jayo.    

Based on the highly popular & proven Supro platform, the Supro profittruck range gets two new variants the Supro Profittruck Mini and Supro Profittruck Maxi that come with a goal of enhancing customer profitability by offering a unique value proposition. 

If you’re in the market looking for 1-2T payload trucks, then the Supro range is one of the best options available among several key products. What you get with the new Mahindra twin trucks is the chance to scale up your earning by nearly 25-36% back by guaranteed higher fuel efficiency and payload, overall value for money proposition. 

Wide Range & Finance Options

The new range of Supro Profit Trucks are based on the proven Supro platform which is now well-established as a highly efficient truck among Indian small truck buyers. The Supro trucks are affordable, more powerful, and promise higher mileage with the new BS6 engine that is known for robust and reliable performance. The Supro Profittrucks are certainly stylish with modern design and a comfortable cabin that means easier, fatigue-free driving experience resulting in more productivity. 

The Supro Profit Truck range is available in both diesel as well as CNG fuel options and best mileage and performance no matter the heavy load you’re carrying at any challenging terrain. The Supro Profit Truck also gets a powerful AC and a mobile charging point for comfort and convenience, this comes with 3 years/80,000km standard warranty across the entire range. 

To make this truck an affordable one with a hassle-free buying experience, Mahindra is offering the Supro Profit Truck with a range of attractive finance options that include loan tenure of up to 5 years and lesser IRR, starting from 12.99% onwards, which helps in lowering EMI for customers. The customers can also avail of up to 100% loan on Supro Profit Truck.  

Guaranteeing After-sales Service

Besides the guarantee to deliver higher profit or take the truck back, Mahindra is also launching two powerful after-sales Service guarantees:

-Schedule Service Guarantee of 2 hours turnaround time or INR 500 compensation per day and 

-Paid Service Guarantee of 5 hours turnaround time or INR 750 compensation per day. 

This makes the truck an extremely compelling overall package – higher profit through mileage and payload superiority guarantees and then guaranteed turnaround time in service to ensure higher uptime, more trips and higher earnings.  

Supro Brand Strategy

Mahindra has put together an aggressive brand strategy to promote the new Supro Profit Truck. The company has got well renowned Bollywood actor Ajay Devgn, who earlier promoted Blazo and Furio, the Mahindra HCVs and ICVs respectively, to be the face of Mahindra Supro Profit Truck, given the strong fit between the personalities of the brand and Ajay and pan-India appeal of the celebrity. 

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