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​Mahindra Launches Extended Supro Series

Published On Feb 23, 2017By Mukul Yudhveer Singh

Mahindra & Mahindra has introduced seven new products under the Mahindra Supro platform. The company launched three new variants of its modern load carrier, Supro Minitruck, Supro Minitruck CNG & Supro Cargo and four new variants of passenger carrier, namely Supro Minivan, Supro Minivan VX, Supro Minivan CNG and Supro School Van.

Priced competitively, the Supro Minivan starts at Rs. 4.71 lac (ex-showroom Kolkata, BS4) while the Supro Minitruck starts at Rs. 4.28 lac (ex-showroom Kolkata, BS4). Today, the Supro platform by M&M boasts 11 offerings which are available in Diesel, CNG and Electric Variants.

In the small commercial load category, the company expanded its range with the launch of Supro Minitruck, Supro Minitruck CNG & Supro Cargo Van, additions to the already existing Supro Maxitruck. In the passenger category, the company expanded its range with the launch of the Supro Minivan, Minivan VX, Supro Minivan CNG & Supro School Van to the already existing Supro.

The CV brand claims that the Supro platform is conceptualised to effectively cater to the needs of multiple segments in the passenger and cargo movement categories, while delivering a superior value proposition.

Speaking on the launch, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra said, “The Supro brand is synonymous with Superior performance, Superior operating economics, Superior style and Superior comfort. With the launch of the Supro Minitruck and Minivan, we will further strengthen our portfolio under the “Supro” brand umbrella. I am sure that the Supro platform will go a long way in helping our customers prosper in life, in line with our Mahindra Rise philosophy”.

Built at Mahindra’s plant in Chakan, Maharashtra, the Supro platform has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters. It also comes with a warranty of 2 years/60,000km (whichever comes earlier).

At the launch of the Supro platform in October 2015, the company had introduced two products, namely the Supro Maxitruck (aimed at customers upgrading from the mini truck segment) and the Supro Van (aimed at Personal, Dual usage & Low end Tour & Travel customers). In October 2016, two more variants, namely the eSupro Van and the eCargo Van were launched.

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