Magenta Mobility's Partnership With Tata Motors Can Revolutionise Logistics: Here Are The Details
Modified On Jun 11, 2024 05:21 PM
Driving towards a sustainable future with the addition of 100 Tata Ace EVs, in collaboration with Tata Motors, Magenta Mobility has shown its determination to lessen carbon emissions
Tata Motors and Magenta Mobility entered into a partnership, and more than 100 Tata Ace will be put into operation by the latter. These will include more than 60 units of Tata Ace EV and over 40 units of the recently launched Tata Ace EV 1000. The deployment is part of an agreement signed in October 2023 between the two companies for 500 units of Ace EVs.
Magenta Mobility: Get To Know
Magenta Mobility is India’s largest integrated e-mobility solution provider, which has committed itself to the goal of “Decarbonising Logistics.” The company provides secure, intelligent, and sustainable delivery options across the country. Currently, it operates a 2000 electrically powered fleet of vehicles in 17 cities while serving customers in various industries such as e-commerce, grocery, FMCG, food & beverage and pharmaceutical among others.
Backed by HPCL, BP, Morgan Stanley, JITO Angle Network (JAN) and Dr. Kiran Patel (an Indian American philanthropist), Magenta Mobility leads the charge towards the electric mobility revolution in India. The organisation drives efforts geared at promoting sustainable transport systems alongside inventive solutions for a low-carbon future in the transportation sector.
By extending its alliance with Tata Motors through the deployment of these 100 new Aces, Magenta Mobility reiterates its commitment to reducing its carbon footprint in logistics.
Related Link: How Can The Procurement Of 500 Switch IeV4 Electric Trucks Benefit Magenta Mobility? The Company Explains
Insights: Magenta Mobility and Tata Motors Comments
Maxson Lewis, founder and CEO, Magenta Mobility, said, “The deployment of 100+ Tata Ace EVs marks a significant stride towards our ambitious 'Ab Ki Baar Dus Hazaar' program, aimed at deploying 10,000 electric vehicles by September 2025. By synergising Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure, and technology, this partnership is poised to redefine industry standards.”
Vinay Pathak, vice president and business head – SCVPU, Tata Motors, said, “We take immense pride in the deployment of Tata Ace EVs into their fleet. This reaffirms our shared vision of revolutionising intra-city distribution through advanced, zero-emission mobility solutions.
The Ace EV – a product of our co-creation efforts, offers unparalleled performance, reliability and operational efficiency while contributing to a greener future for India. This deployment is a testament to our unwavering commitment to democratising sustainable e-cargo transportation across the nation.”
What Makes The Ace EV Range Unique?
The Ace EV comes with an ‘Evogen’ powertrain. It has a 7-year warranty on batteries and 5 years comprehensive service program. This vehicle is equipped with advanced battery cooling systems which ensure safe operations under all weather conditions while regenerative braking also increases driving range by charging itself during the process.
Further, regular as well as fast chargers are supported in this model for high uptime assurance and the motor used has a 27 kW (36 hp) capacity with a peak torque of 130 Nm. In addition, it provides excellent pick-up and grade-ability, even when fully loaded on steep inclines. The company claims that the Tata Ace EV has the highest uptime in its class.
What We Think?
Magenta Mobility’s collaboration with Tata Motors to introduce 100 more Tata Ace EVs shows its dedication to green logistics. This not only proves their commitment to sustainable practices but also makes them one of the leaders in electric vehicle adoption in the industry. Leveraging Tata Motors’ top-notch Ace EV products, they are headed in the right direction.
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