Daimler Foresees Sound Growth with Infrastructural Developments in India
Published On Dec 02, 2015
Daimler India Commercial Vehicles (DICV) aims to play a role in India's infrastructural developments in the coming few years of growth. At the Excon fest held in Bangalore recently, Erich Nesselhauf, the firm's Managing Director/CEO highlighted that the BharatBenz brand accurately captured the needs of the Indian economy at present, which was in need of rising infrastructure and construction. “The annual population growth in India is pegged at 1-1.5%. Over the next five years, the annual population growth of 15 million people will amount to an addition of 75 million people, who will need more food, more schools, more buildings, more transportation, and many other needs which can be served by BharatBenz,” Nesselhauf said.
At the Excon event, BharatBenz had showcased 11 truck models from its mining and construction ranges. According to Nesselhauf, the company had a positive vision for India. It was currently pinning its business developments on the emerging infrastructure projects and mining auctions that the government was expected to bring up. “With mining opening up, the company would eye that business more as well,” he said.
Recently, the brand unveiled a new model, BharatBenz 3144, which is a 12-litre capacity, six-cylinder mining truck that has an OM 457 Mercedes-Benz engine. “India will increasingly play an important role in the global operations of Daimler. Not only is DICV exporting India-made trucks under the FUSO brand to 21 countries, but it will also increase its market presence in 30 countries within the next two years. It has also already exported more than one million parts from its plant in Oragadam to Daimler entities in the world,” Nesselhauf said.