BharatBenz forays into the used truck market in India

Launches BharatBenz exchange for offering used CVs of any brand for used or new BharatBenz vehicles at dealerships across India 

Daimler India Commercial Vehicles (DICV), the maker of BharatBenz trucks today, announced the launch of BharatBenz Exchange, its new offer to the used commercial vehicle segment. By leveraging its growing customer base and nationwide dealer network, BharatBenz Exchange will supplement its existing new vehicle sales model by offering an exchange platform where customers can exchange their used vehicles of any brand for new or used BharatBenz vehicles. 

BharatBenz Exchange will provide buyers with a carefully-picked pool of used trucks that have undergone thorough quality checks and made available via its nationwide dealership network. 

Speaking on the new initiative, Satyakam Arya, Managing Director & CEO, Daimler India Commercial Vehicles, said, “As the number of BharatBenz owners rapidly increases, we feel it is the right time to tap the massive potential presented by the used commercial vehicle segment. We look forward to delivering BharatBenz’s superior quality, service and TCO to an even larger customer base.” 

BharatBenz Exchange aims to provide customers with the best resale value and smooth management of the end-to-end documentation process for optimum customer satisfaction. The experts at BharatBenz will also support used vehicle buyers (both individuals and companies) with a large portfolio of vehicles suitable to their application by providing the right AMC and Extended Warranty options for their range of refurbished trucks. The team will even assist in identifying the right financing partner. 

Rajaram Krishnamurthy, vice president, Marketing & Sales, and Customer Service, said, “With BharatBenz Exchange, used vehicle sellers and buyers no longer have to haggle over the right price or worry about incomplete paperwork. Our trained experts will ensure that both parties have the best customer experience. We see enormous potential here to show even more customers the quality of BharatBenz products and services. This also ensures the complete lifecycle of the vehicle is taken care of."

DICV is in the process of digitalizing services to better promote the used vehicle business. Interested buyers and sellers can check the BharatBenz used vehicle sections on www.bharatbenz.com and browse the catalog. DICV is also looking into tie-ups with leading online Used Vehicle platforms and auction houses to reach a larger customer base. 

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