BharatBenz roll-out 1000th BS6 truck from Chennai plant
Published On Jul 14, 2020
Notwithstanding the pandemic related challenges and sustain lockdown in various states across the country, the company continues to operate its Oragadam plant.
Daimler India Commercial Vehicles (DICV), the maker of BharatBenz trucks and buses today rolled out the 1000th BS6 truck from the Oragadam assembly lines despite the pandemic, the challenges and lockdown across the country.
The truck was a 3523R model, bound for one of the 235+ touchpoints in BharatBenz rapidly expanding Indian network of dealerships before it made its way to the excited customer. DICV celebrated a further production milestone with the start of production of its updated 4228R model, a truck that has traditionally been one of the company's high volume sellers.
Speaking on the company's efforts to maintain production despite challenging times, Rajaram Krishnamurthy, vice president, marketing & sales and Customer Service, Daimler India Commercial Vehicles said, "Since premiering our new BharatBenz portfolio of BSVI-compliant trucks and buses in January, we have been steadily increasing our lead in the industry. This is proved again now as we celebrate the production of our 1000th BSVI compliant Heavy Duty Truck."
Although production has recently proved a challenge for many manufacturers in the automotive industry, DICV has remained firmly on track throughout the disruptions caused by the COVID-19 pandemic. While part of this success comes from an 80%+ localization rate for BS6 components, DICV's MD and CEO Satyakam Arya also credits the business's sustainability to stakeholders' comprehensive care.
"One of DICV's core values is the belief that 'We Progress Together'. We support our stakeholders through the hard times and we celebrate with them in the good times. Today, we celebrate these new production milestones both with them and thanks to them," commented Satyakam Arya.
DICV is also supporting the entire commercial vehicle ecosystem, including its customers, suppliers, dealers, and employees, to emerge stronger than ever from the crisis. For BharatBenz Customers, DICV offered free vehicle checks and sanitization, along with free warranty extensions. DICV also tied up with Hindustan Petroleum Corporation Limited (HPCL) to support stranded drivers with basic requirements such as secured parking, water, fuel, bathing and shelter.
For Dealers, Suppliers and Employees, DICV has additionally conducted an intensive education and communication campaign. All major stakeholder groups were provided with tailored health and safety manuals, instructional videos, and web-based training. The wide-reaching initiative arms the company's partners with the tools they need to navigate the ongoing crisis; from hygiene guidelines and holistic wellness seminars to expert talks on market trends and industry insights, the company cares for both people and business.