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AMW responds to slumping sales

Published On Jun 15, 2015By Tushar Vijay

AMW Motors Limited is one of the country's known commercial vehicles brands. It was founded in 2002 and serves with its headquarters in Mumbai. The company makes products specially for the heavy duty range, and its applicants find their use in areas of mining, construction, power, petroleum, roads and highways, other infrastructure projects and general cargo transportation. Around the period of 2008 to 2010, the company had enjoyed good sales and prominence in the market. It had even been awarded 'Best commercial vehicle of the year' award from NDTV Profit Car and Bike awards in 2008. However, over the recent few years, the company has seen deteriorating sales. With the supreme court's ban on mining in the states of Odisha, Karnataka and Goa, along with a slowdown in the construction sector, the company's sales have slumped from 10000 units in 2011–12 to 4066 units in 2013–2014.

In a strategic approach towards raising its sales again, the company is attempting to reduce its dependence on tipper trucks and to advance into the cargo trucks segment.

“AMW also plans to participate more actively in government’s defence projects and increase exports,” said Anirudh Bhuwalka, the company's managing director/chief executive. Bhuwalka is optimistic about the company's efforts. He expects that, by strengthening the brand's sales and service network, and diversifying its products in the cargo truck range, they would see a positive performance. The company has been expanding its after sales and service network. It plans on raising its number of dealers from 67 to 123, and its service touch points from 400 to 1500 to cater to its customer base better.

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