CEAT Launches WIN Tyre Series in India
Published On Oct 03, 2016
CEAT India has launched a new truck and bus tyre series in the country. Christened as ‘Win’ series, this new range as per CEAT, will offer better belt durability along with improved stiffness around the beads area. The Win series have been developed on the grounds of CEAT’s Pro series tyres and will cater to all segments in the transportation department.
“Win Series tyre is another step towards catering to the needs of the trucking community in the country. With its numerous features and benefits, we have received a good response and now we are confident that the new range of CEAT Win Series tyres will become the first choice for the trucking community,” said Nitish Bajaj on the launch event. Nitish currently works as CEAT’s Vice President for Marketing.
CEAT has already made its presence felt in the tyres market in India. It is one of the largest tyre manufactures in the country and sells tyres ranging from two-wheelers to biggest of trucks.
With the launch of Win tyre series, CEAT is aiming to further cement its presence in the Indian market. High-strength rubber and steel consolidated bead and tension controlled carcass for better handling, endurance and overheating prevention are key qualities endowed to CEAT's new Win tyre series.