Mahindra launches new Jeeto Plus mini-truck range
Published On Nov 22, 2019
Jeeto Plus comes with higher payload, longer deck length with 30% more mileage for higher profitability to customers. The mini-truck targeted at a captive segment of businessmen and traders to carry bulk volume cargo easily.
M &M today expanded its successful Jeeto range of mini truck range by launching Jeeto Plus, a new variant. It is priced at Rs. 3.47 lac (ex-showroom Mumbai), targeted at the evolving needs of the logistics businesses.
Aimed at enhancing the value proposition for its customers, Jeeto Plus comes with an increased payload capacity of 715 kg and a cargo length of 7.4 feet. The company says Jeeto Plus offers a mileage of 29.1 kmpl a best-in-class mileage while maintaining the ruggedness and reliability that has made it so reliable with customers.
With the tagline ‘Badi Gadi, Badi kamai, Badi Kamoyabi,’ Jeeto Plus offers a blend of higher load-carrying ability and lower operating costs to its customers. This product is designed to cater to the needs of a captive segment of businessmen and traders and will make transportation of voluminous cargo easier.
Speaking on the new variant, Satinder Singh Bajwa, Business Head- Small Commercial Vehicles, Mahindra & Mahindra said, “With the launch of Jeeto Plus, Mahindra offers an excellent value proposition for its customers. In line with its brand promise of Badi Gadi, Badi kamai, Badi Kamoyabi’, Jeeto Plus enables the customers to earn more profitability and prosperity. This mini-trucks stylish looks, car-like comfort and unmatched safety will build on the popularity of the original Jeeto mini-truck. We firmly believe that Jeeto Plus will make its mark in the Indian market with its qualities and competitive price like our products in other segments”.
Jeeto Plus is designed for refined performance and delivers a fuel efficiency of up to 29.1 km/l, and powered by mDura, an all-new Direct Injection (DI) diesel engine. It also offers lower maintenance costs and the ability to carry varied load options effectively. With 30% more mileage, it delivers superior value and fulfills the Mahindra brand promise of bringing prosperity into the lives of its customers by enabling them to increase their earnings.
Jeeto launched in 2015 is the first-ever product in its category with a modular range of 8 mini-trucks to cater to the varied needs of the sub-1-tonne load segment customers. The diesel variant of the Jeeto is available in S, L & X series and provides to the 3-wheeler, micro-truck, and mini-truck customers.
Jeeto has been a game-changer in last-mile distribution with its modular range, unmatched versatility, and superior efficiency to haul goods across different segments. Jeeto has well established in the mini-truck segment in India.