With Prolific New CEO, Tata Hopes to Revive Brand Image and Boost sales
Published On Mar 18, 2016
Tata Motors has plans to tackle the upcoming years in the commercial vehicles industry with a revamped working process and improved efficiency. Recently, the brand saw the entry of a new CEO, Guenter Butschek, who hails from an Airbus group. He carries a rich and broad experience, having also served at Daimler AG. At a time when the Tata brand was facing intense rivalry and a turbulent market climate, Butschek announced his intentions to reinvent the firm's production process and invigorate its identity.
Tata Motors' overall market share has halved in the past two years, and the company's image has been tarnished ever since the release of the Nano among many other misfired models. Although heavy duty truck sales have been booming, the company's overall sales return has been largely dissatisfying.
Mr Butschek comments, “We would like to effectively redo the entire setup of Tata Motors as far its structure is concerned, the processes are concerned and when it comes to the level of manufacturing, the equipment and tools are concerned.”
Faced with the burden of re-routing the brand's current performance, Mr Butschek faces the daunting task of managing multiple sections of the business and ensuring a smooth sail in years to come. He has a vision of making the entire operation process both easy and efficient. He plans to enhance productivity by enabling a more accountable and transparent framework within the firm. Improved quality is also one of his foremost targets.
“I would rather like to focus my energies and my resources on the development of my strategic supply partners instead of wasting awful lot of efforts on ones who will always remain substandard,” he says.