Tata Plans to Include Other Truck-Makers in Future T1 Prima Racing Events
Published On Mar 21, 2016
Indian auto giant Tata Motors is bracing itself to take the T1 Prima Truck Racing Championship to the next level. The new buzz is that Tata is planning to include other truck manufacturers in the truck racing competition, which was started with the motive of popularizing its Prima model. If this becomes a reality soon enough, an already awed audience would have a lot to expect, with new products from other manufacturers hitting the race-track.
No promises were made from the multinational truck makers regarding the issue yet, although many brands participate heavily in truck racing competitions abroad. Local brands such as MAN trucks, Scania, Volvo, Eicher and many others could be considered as potential participants in upcoming seasons of the grand event.
According to R Ramakrishnan, Senior Vice President, Product Planning & Strategy and Customer Value Creation, one of the company's prime goals in hosting this mega-event was also to invite some respect into the life of regular truckers. “This initiative was one way to focus on the driver and make him the object of adulation,” he says.
The company is also considering other avenues to boost the quality of the event. This includes raising the number of times the race is held in a year, which is currently conducted on an annual basis. Also on the table is an idea to expand the range of the vehicles to be seen in the race.
Tata looks forward to competing with its rivals in an all new domain of racing, apart from merely the sales domain. Mr Ramakrishnan jokes, “We compete in the truck business anyway and could extend this to racing too.”