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​Tata Motors Uplifting Ace Models to Tackle Competition Heat

Published On Feb 07, 2017By Mukul Yudhveer Singh

Tata Motors has decided to make Ace mini trucks slightly longer to remain in competition against its rivals, which are eating the brand's share in the Indian mini truck market. It is not a hidden fact that the Mahindra Jeeto mini truck has given Tata Ace a run for its money since its launch in June 2015. Eicher Polaris Multix, manufactured jointly by Eicher and Polaris, has further toughened the competition for Tata Ace in the country.

Christened as the XL versions of Ace, Ace Zip and Mega Ace, these new versions of the Tata Ace mini truck will be seen sporting a longer loading deck area. The new variants will allow consumers to transport higher payloads, and will also come tailored to tolerate tougher road conditions. Sources claim the new versions to be launched in India markets in April 2017.

Though Tata Motors, with Tata Ace series, currently rules the 1.0-1.25 tonne mini-truck segment in India, it certainly has lost a lot against competitors majorly including Mahindra Jeeto, Maxximo and Supro. Ashok Leyland's Dost has also posed a threat to Tata's leadership. However, Dost's sales figures are dwindling, and Tata Motors faces tough competition from Mahindra mini trucks as the supreme challenge. It is also believed that Ashok Leyland and VECV will soon be launching new mini trucks in the India, making the fight tougher for Tata.

Tata’s decision to further groom the already existing range of Ace mini trucks is a clear indicator of the competition stress Tata Motors is currently facing. This is the second time, in last two months, that Tata Motors has announced uplifts of its existing range of mini and pickup trucks including the Xenon Yodha and Ace family.

According to sources, the new XL versions of Tata Ace will offer 15 percent higher payload capacity and will also be available in BS-IV engine options. It is also rumoured that Tata Motors will launch a new product offered between the Xenon Yodha and Ace XL trucks.

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