Tata Motors Sets Eyes on Thailand Market for Xenon Pickup
Published On Jul 14, 2016
India’s leading commercial vehicle maker Tata Motors’ Thailand arm has now sets its eyes on the global market to increase its footprint. Tata Motors Thailand started its operations back in 2008 in partnership with Thonburi Automotive Assembly Plant Co to manufactures light as well as pickup trucks at Samut Prakan Factory. Tata also started selling heavy truck in Thailand from January earlier this year. The total production capacity of the plant is 15,000 units out which 3,000 would be dedicated to Xenon pickup.
The CV maker’s Thailand wing also has plans to export 900 pickup trucks to Malaysia and Australia in the current fiscal year, said Mr. Sanjay Mishra, Chief Executive, Tata Motors. In fiscal year 2015, the company exported 250 Xenon pickup trucks to Malaysia. Coming back to Thailand, selling 100 heavy truck units is the company’s motto in the current fiscal year apart from the pickups. The total unit sales Tata expecting to achieve in Thailand is 1,600, which is 47 percent higher from last year’s sales.
Mr. Sanjay Mishra were also positive about Thailand’s importance in increasing Tata’s global growth and said, “Thailand remains a production hub for Tata and the company can enjoy free trade agreements from shipments to Malaysia and Australia.” The company has also slashed the retail price of its CVs by 5-15 percent to engage more buyers. However, the new prices are yet to be announced by Tata after revision of excise tax.