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Tata Motors Prima Range of Trucks Launched in Bhutan

Published On Apr 12, 2016By Prashant Talreja

India’s segment leading commercial vehicle maker Tata Motors has launched its most advanced Prima range of trucks in the neighboring country of Bhutan. Initially there would be three trucks namely, Prima LX 2523.T, LX 2523.K and LX 2528.K. While LX 2523.T would be offering assistance in cargo segment with general market loads, LX 2523.K and LX 2528.K are Tipper Construck meant for construction and mining segment.

The company has notified about this launch on its official website. Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, said, “The launch of the PRIMA World-Smart range of heavy commercial vehicles in Bhutan is an important milestone in Tata Motors' continued expansion in the country and the South Asian region. The range being launched today is world-class in every sense.”

Detailing the trucks, Prima LX 2523.T is powered by ever reliable Cummins ISBe 5.9 litre Common Rail motor, churning out 230 bhp power. It’s a multi-axle truck with Eaton 6-Speed gearbox and decent GVW of 25,000 kg. On the other hand, Prima LX 2523.K and LX 2528.K are powered by pumped up CRDi Cummins engine, belting out 265 bhp power.

The Prima range is famous for its state of the art design, best in the class interiors and innovative features. The company has collaborated with many experts for different parts of the world. For example, the engine technology is derived with the help of USA and Europe based trucks and the famous cab design has Italian input in it. Tata also has plans to launch more Prima trucks in Bhutan in the near future.

The truck maker is now focusing on overseas market and with its presence already very strong in Indian arena, the company is expected to build the same trust and brand image with its trucks abroad.

See Also:

Tata's Defense Division Eyeing South-East Asian Markets

Tata to Launch Prima Models in Multi-Axle Truck Version

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