Tata Motors offers Ace Gold petrol a compelling product to SCV buyers
Published On Feb 25, 2020
The market leader recognizes the need for a petrol vehicle in the SCV segment, as the customer is looking to optimize operating costs to earn a better return on his vehicles. Ace Petrol poised to make a strong mark in the market as the industry is ready for the BSVI regime.
Constantly innovating and staying ahead of the competition is inescapable to success in today's ultra-competitive business environment. In the commercial vehicles segment in India, all the leading truck makers are doing exactly this to maintain an edge against the competition by closely engaging with customers to research and understand the market’s evolving dynamics to be able to come up with the right solutions.
Tata Motors, being the CV leader in India, has deeper insights into the market; the company always looks to address the changing transportation needs and customer preferences. In the past, the company has disrupted the market on several occasions with its innovative solutions. Being the pioneer of the small commercial vehicles segment in India with the most successful and quintessential Ace compact, Tata Motors is doing everything to up its ante in the segment.
In less than two months, India will become part of the few countries in the world to adopt the stringent BSVI emission norms. This vital transition is likely to bring several changes in commercial vehicles. The way the customer looks at his truck will see a dramatic change as trucks are going to become more expensive. To address the concern of higher prices, the customer intends to off-set the cost, by primarily increasing the earning potential of the vehicles as well as reducing the total cost of ownership (TCO).
Tata Motors is doing just that by attempting to enhance the value of its vehicles, thus ensuring the customer earns more with his/her BSVI vehicle. A large part of the operating cost, about 32% to 37%, in the CV scope is fuel and a compelling fuel proposal will be the real game changer. Tata Motors believes a petrol version of SCV makes a convincing bet.
Explaining the company's strategy to Trucksdekho, Vinay Pathak, Vice-President and Product Line Head, Small Commercial Vehicle, Tata Motors said, "One of the key changes we are expecting is the Ace portfolio where today 97 percent of vehicles have diesel engines and remaining have CNG. With BSVI technology, the prices of diesel vehicles will go up considerably, and therefore, alternate fuel vehicles like petrol will be far more economical to own and run for the customers. This is the reason why we have introduced Ace petrol."
Ace petrol breaks cover.
Seeing an opportunity and gap in its product offering, Tata Motors decided to get a petrol Ace compact-truck to its customers and this is in addition to the existing diesel and CNG variants already available in its portfolio. The company unveiled its new petrol Ace during Auto Expo 2020.
The Ace Gold Petrol gets the powerful Tata 275 gasoline MPFI BSVI, 4 Stroke Water-cooled engine delivering maximum power of 22 Kw (30 PS) @ 4000 rpm and torque of 55 Nm @ 2500-3000 rpm. Ace Gold offers a payload of 750kg and a large lockable glove box along with USB Charger. Also, the gear shift advisor, digital display cluster and eco switch for high fuel efficiency are key features provided to customers. Besides this to ensure a peaceful experience of running the vehicle, Tata Motors is offering 2 years or 72,000 km of warranty to its customers.
Ace petrol is likely to create excitement amongst first time buyers and fleet owners who are looking for alternate fuel options and better operating performances. Tata Motors is confident that Ace Petrol is apt for inter and intra-city applications such as distribution of consumer products, water bottles, gas cylinders, FMCG and dairy products, etc
The Ace truck is already a market leader in the mini-truck segment in India, and Tata Motors has successfully held strong leadership in this segment for more than a decade and a half, largely due to its constant innovation and refining the Ace truck portfolio by adopting the evolving needs of customers. The company’s bet on Ace Petrol is bold but undeniably the most obvious one, and soon the customers will embrace it intensely.