Tata Motors’ New TVC For CV Range Promotes Wrestling and Kabaddi
Tata Motors, India’s leading commercial vehicle manufacturer, has released a brand new television commercial (TVC) called Desh Ke Truck. This new advertisement talks about the contribution of Tata Motors’ commercial vehicles in the journey of a sportsman. The company has stressed on encouraging homegrown sports like Wrestling and Kabaddi. The said ad film is a brainchild of Rediffusion and has been shot by Old School Films.
Through the TVC, Tata Motors has revealed how its range of commercial vehicles plays an integral part in a sportsman’s quest for excellence and success. The TVC also symbolizes Tata commercial vehicles as an inspirational element with athletes trying to match the level of perfection offered with Tata CVs and their ability to tackle challenges.
In order to promote Wrestling and Kabaddi, the TVC features sporting stars like Sushil Kumar, Bajrang Punia, Sakshi Malik, Rishank Devadiga, Monu Goyat etc., among others from the Wrestling Federation of India (WFI) and the Pro Kabaddi League (PKL). Tata Motors plans to air the TVC during the Pro Kabaddi League which is currently underway. The advertisement film will also be promoted on social media using hashtags like #DeshKeKhiladi #DeshKeTruck #PKL #WFI.
Interested in seeing what the new Tata Motors TVS looks like? You can watch it before it airs on national TV by clicking here.
Tata Motors has been a part of some of the biggest non-cricket sporting partnerships in India. It has been promoting Wrestling and Kabaddi for quite some time and has even associated with Wrestling Federation of India (WFI) and Pro Kabaddi League (PKL) to encourage more participation and interest in the two sports.