Tata Motors, the country’s largest commercial vehicle manufacturer, has expanded its footprints to the Philippines by launching a range of commercial vehicles in the country. The homegrown CV manufacturer has entered the country through a distribution agreement with local partners Pilipinas Taj Autogroup, Inc., a business conglomerate engaged in the local distribution of motor vehicles.
Established in the year 2012, Pilipinas Taj Autogroup Inc., is an automotive distributor comprised of individuals from a diverse range of industries, with known expertise in the area of insurance, automotive and its allied industries, consumer retail and service, and finance.
To begin with, Tata Motors will launch brands like the Tata Prima Range of tractor trailers and tippers, the LPT range of light, medium and heavy trucks, SFC 407, and the mini trucks range of Ace and Super Ace. Tata had launched the ‘Drive Your Own Life’ campaign last month to promote its Super Ace brand in South East Asian countries including the Philippines. The Tata Super Ace belongs to Tata’s cash cow Ace range of LCVs. Powered by a 1.4-litre CRDi Dicor diesel engine, it churns out 70HP @ 4000rpm and 140Nm of torque @1800-3000rpm, and is mated to a 5-speed synchromesh transmission gearbox.
Commenting on the occasion, Rudrarup Maitra, Head (International Business), Commercial Vehicles, Tata Motors, said, “Philippines is one of our key markets in South-East Asia and we are delighted to be a part of one of the fastest growing ASEAN nations. With years of experience in the commercial vehicle business, we at Tata Motors have analyzed and understood our customers well and are dedicated to providing them with best-in-class products and services. We are confident that through our trusted partnership with Pilipinas Taj Autogroup, Inc., we will be successful in establishing a long-term relationship with our customers.”
Tata Motors’ interest in South East Asia is reaffirmed by the fact that it is already present in several countries across South-East Asian markets including Malaysia, Vietnam, Indonesia, and Thailand, with manufacturing facilities in Vietnam, Thailand and Malaysia. The company entered the Philippines in 2014 with cars and small commercial vehicles. The low cost of ownership and availability of diesel vehicles appealed to this market. The launch of its range of commercial vehicles is further testament to Tata Motors’ intentions of strengthening its foothold in the region.