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Tata Motors Enters Bolivian Market, Launches Three New Vehicles

Published On Sep 28, 2016By Lisa Pradhan

In order to further penetrate western markets, Tata Motors has launched three of its products in Bolivia—the Tata SuperAce Petrol, Tata Xenon Petrol and Tata LPT 613 truck. The vehicles will be currently available in Santa Cruz and will soon be rolled out in other cities such as La Paz and Cochabamba.

Mr. Rudrarup Maitra, Head of International Business, Commercial Vehicles, Tata Motors, said, “We are delighted to be here in Bolivia, one of the fastest growing markets in the Latin American region. With years of experience in the commercial vehicles business, we at Tata Motors understand our customers well and today have introduced class-leading products, suitable for varied terrains, with each of these built for better load carrying capability, more trips, with the lowest turnaround time.”


The company has entered the South American country through a distribution agreement with local partners, Bolivian Auto Motors (part of the larger group Salvatierra which is an important business conglomerate engaged in the distribution of motor vehicles and motor cycles in Bolivia). Speaking about this collaboration, Mr. Maitra said, “An integral part of our presence here is Bolivian Auto Motors, a partner that has showcased tremendous enthusiasm and passion. They are as customer centric as we are, and will help us establish a long term relationship with the Bolivian customers. We look forward to being here."

Showing his enthusiasm on this partnership, Mr. Johnny Salvatierra, President of Bolivian Auto Motors, said, “We at Bolivian Auto Motors are glad to partner with Tata Motors, to offer the Bolivian customers with tough and reliable vehicles from India’s largest and most trusted automobile brand. We are very excited with this new opportunity and are committed to growing the brand here.” He also spoke about the organization’s commitment to work together with Tata Motors in order to ensure that customers get the finest vehicles and services that not only match their requirements but also meet the needs of their business.

Besides Bolivia, Tata Motors commercial vehicles are also sold in other South American markets like Chile and Ecuador.

Tata Motors Limited is India’s largest automobile company and the country’s market leader in commercial vehicles. The company markets its cars, buses and trucks in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

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