Tata Ace Gold-The Original ‘Chotta Hathi’ Launched At Rs 3.78 Lakh

Tata Ace Gold-The Original ‘Chotta Hathi’ Launched At Rs 3.78 Lakh
Jul 24, 2018 |
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The Ace is the best selling SCV in the country and Tata Motors has sold more than 20 million units of it since its introduction in 2005

Tata Motors enjoys the leadership position in the mini truck segment with a 68 per cent market share. And to further strengthen its position, India’s largest CV maker has launched the Ace Gold in India at a price of Rs 3.78 lakh. Dubbed the ‘Chotta Hathi,’ the Ace is one of Tata’s best-selling SCVs in the country, with more than 2 million customers since its introduction in 2005.

The Ace was designed and developed to enhance customers’ experience by maximising profits and elevating their business. So, it offers versatile performance, superior safety, ease of maintenance, comfort and cost-effectiveness to its customers, making it an indispensable business partner for entrepreneurs and market load operators.

In terms of design, the new Ace Gold continues to sport the well recognised front fascia with round headlamps, round indicators and a sleek front bumper. However, it now offers better performance, enhanced safety, improved ergonomics and comfort.

Powered by a new 702cc (15.7PS/39Nm) IDI engine, Ace is now more powerful, more comfortable and safer to drive. It also promises low operating cost, thanks to ARAI certified mileage of 21.5kmpl, and is easy to maintain and service. In addition, Tata has upped the ante on its service support solutions with the Ace Gold, which include:

  • Tata Alert – A 24x7 breakdown assistance program with a time commitment
  • Tata Delight – a loyalty program which offers a host of benefits such as free insurance, loyalty point redemption, and more
  • Tata Zippy – a time-bound repair commitment
  • Tata Kavach – a time-bound accident repair promise

Apart from the Ace Gold, in the span of 13 years, Tata Motors has produced 15 offerings based on the Ace platform, which are based on engine type, engine power & body configurations. These include brands such as the Ace, Zip, Mega, and Mint for SCV cargo; and Magic, Mantra and Iris for passenger movement in rural and urban areas.

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