• Select City

Solid 10% Growth for Volvo's Truck Business in 2015, Strong Headway in Middle East

Published On Mar 08, 2016By Prashant Talreja

Volvo witnessed a splendid global performance in 2015. Its sales across all commercial vehicle platforms rose by 10%, and the brand made strong progress in a relatively new territory, the Middle East. The company had capitalised on the Middle Eastern market with the introduction of its FH, FM and FMX ranges previously.

“2015 was a very good year for Volvo in the Middle East. Some countries, like Lebanon, Kuwait, Qatar—they actually doubled their sales from the previous year, which is quite an achievement. In Oman we also achieved double digit growth, and in our big markets, Saudi Arabia and the UAE, we have maintained our sales at a good level as well,” comments Lars Erik Forsbergh, president of Volvo Trucks for Middle East.

Mr Forsbergh, believes that these models catalysed the company's growth in the construction industry. Along with this, he also credits the role that their drivers play in their vehicles' performance in the region. He views an essential importance in driver training for the progress of the entire trucking industry. “Achieving the best possible uptime and productivity is not only up to the technology in the truck; the driver also plays an important role. So, we have introduced quality-assured driver training in all our main markets, and we’ve really started to see our customers call us and ask for that to train their drivers to use all of the features and technology to optimise the truck,” he says.

Shedding some light on the company's plans for the coming year, Mr Forsbergh says, “We have had four or five years of very strong growth. When we look at 2016, it appears a little bit shakier—the countries that are dependent on oil have to cut down somewhere, and we see that a lot of the big projects are extended or put on hold, subsidies have been reduced and so on. However, we are seeing a tendency, when the markets are down, for the customer to go for safer solutions—and there we are doing quite well. Volvo, our importers and our people are there, and the customer can trust us—so it’s a safe choice when times are tough.”

See Also:

Despite Lowered Projections, Volvo Positive About 2016

Volvo Inaugurates New Dealership in Key Malaysian Town of Port Klang

Latest Models

  • Trucks
  • Pickup Trucks
  • Mini Trucks
  • Tippers
  • Trailers
  • 3 Wheeler
  • Transit Mixer
  • Auto Rickshaw
*Ex-Showroom Price

Popular Models

  • Trucks
  • Pickup Trucks
  • Mini Trucks
  • Tippers
  • Trailers
  • 3 Wheeler
  • Transit Mixer
  • Auto Rickshaw
*Ex-Showroom Price
×
Which is your city ?