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Setting New Standards: Daimler India's Record-Breaking Performance and Future Growth With New MY24 BharatBenz Trucks

Modified On Mar 27, 2024 07:02 PMBy Dheeraj Nair

Daimler India Commercial Vehicles achieved its best-ever business performance in CY2023. With the launch of the best-in-class MY24 BharatBenz trucks in India, the company is expected to continue driving business growth in 2024. Read on for details about the new truck range

BharatBenz plans on launching new trucks in 2024 with higher performance powertrain and AMT gearbox

Daimler India Commercial Vehicles (DICV), in calendar year 2023 (CY2023), has achieved the company’s best-ever sales and revenue performance figures. DICV’s CY2023 domestic truck and bus sales grew by 39 percent and revenue by 21 percent over 2022, with a focus on enhancing the trucking industry with its product lineup.

DICV also asserts that its bus volumes doubled in CY2023, growing 107 percent over 2022. Its cumulative sales (including domestic and exports) from January to December 2023 grew by 13 percent and its parts business grew by more than 21 percent over CY2022.

Thanks to the attaining record sales figures attributed to the growth of the company, DICV – the truck and bus manufacturer, renowned for setting new benchmarks in the Indian commercial vehicles industry, has confirmed that the company is ready to launch all its model year 2024 (MY24) BharatBenz heavy-duty trucks in the coming months in India.  

Related Link: Daimler India Commercial Vehicles Appoints New Chief Financial Officer: Impact On Business Explained

BharatBenz development team comments that they are planning to launch tractor-trailers with AMT gearbox in 2024

Insights: DICV Comments On Business Performance

Satyakam Arya – managing director and CEO, Daimler India Commercial Vehicles, said, “Our best-ever sales and financial growth, since inception, was spearheaded by excellent demand for our tipper and tractor-trailer product lines which grew 53 percent and 79 percent respectively compared to CY2022.”

“Additionally, a slew of strategic initiatives that we undertook in 2023 has helped us make informed decisions on costs, tackle headwinds effectively and sharpen our focus on key areas of our business. We aim to challenge ourselves and up the game on the total cost of ownership, uptime and reliability, all of which our customers will benefit from with our new MY24 heavy-duty truck portfolio,” he added.

In January 2023, DICV had transitioned its entire BharatBenz truck and bus portfolio to comply with OBD-II regulations, with a sharper focus on reducing the total cost of ownership, increasing the productivity of its trucks and offering industry-leading service intervals in India.

Roots: What Led To Growth

The record business performance in 2023 was driven by multiple initiatives that DICV undertook holistically as an organisation. Last year, the company met its annual target of establishing 350 sales and service locations across India, expanding BharatBenz's presence across the country, in new markets.

Further, manufacturing operations were streamlined and made cost-effective by introducing many digitalisation initiatives such as automated workforce planning and predictive maintenance using data, and many other initiatives that are in the phase of completion.

On the sustainability front, nearly 85 percent of DICV’s manufacturing operations are run on renewable energy and nearly 90 percent of its plant functions on upcycled water, reducing over 27,000 tonnes of carbon footprint.

New BharatBenz Trucks launch dates to be announced by the company in coming months

New Truck Details: What Can Be Expected?

Commenting on the all-new MY24 BharatBenz range, Sreeram Venkateswaran, president and chief business officer (domestic sales and customer service) said, “We are soon launching an all-new rigid heavy-duty range that will offer best-in-class fuel efficiency, power, torque, safety, reliability, and service benefits.

“We are introducing the world’s best 12-speed automated manual transmission in our portfolio and will deliver an effortless driving experience and class-leading fuel efficiency like it has done in approximately 5,00,000 of our trucks around the world,” he added.

All-new BharatBenz Rigid Heavy-duty Range:

To be launched in April 2024, the all-new BharatBenz rigid heavy-duty range of trucks will be available in the following configurations: 2826R (6x2), 3526R (8x2), 3832R (8x2), 4232R (10x2) and 4832R (10x2).

As per DICV, this new rigid truck range will be powered by an all-new 6.7-litre, common-rail BS6 Stage 2 BharatBenz engine, designed to deliver better acceleration, class-leading peak torque, even better durability and drivability than before, and fewer gear changes.

Thanks to the robust powertrain, DICV asserts that the new rigid range of trucks is suitable for multiple applications such as for the transport of bitumen, cement (bulker) and Petroleum Oil and Lubricants (POL), widening the range of its customer base with its improved layout and ‘cigar type’ After Treatment System (ATS).

All-new BharatBenz Construction And Mining Range:

DICV claims that the new range of BharatBenz construction and mining heavy-duty trucks has been completely re-engineered for superior functionality.

As per the brand, it will come with many segment-first features. Offered in 2828C and 3532C configurations, they are optimised to suit surface transport construction applications and terrains, have a high-power engine and offer class-leading torque in its categories, a higher yield strength chassis, new service-free wheel hubs, new axles, all-new suspension with higher ground clearance and first-in-segment rear shock absorbers and hill-hold assist as standard fitment.

New 12-speed Automated Manual Transmission (AMT):

BharatBenz trucks will be offered with the proven 12-speed Automated Manual Transmission (AMT) variants for the first time in its tractor-trailer and mining MY24 models. To be offered in 4032TT, 5532TT, 3532CM and 2832CM for long haul and mining applications, the new AMT, which has served over 5,00,000 trucks globally, ensures a jerk-free transmission of power to the wheels. 

With reduced shifting time, improvement in reliability, and reduction in the need for overhaul, the new gearbox system can be operated with a convenient steering column shift stick, thereby enhancing driver comfort.

What We Think?

BharatBenz has the reputation of being one of the most respected truck and bus brands in the Indian commercial vehicle industry since its inception and is known for its stellar engineering, safe vehicles and uptime assurance.

The high-value propositions that BharatBenz customers benefit from are industry-leading longer service intervals, best-in-industry manufacturer’s warranty, 48-hour service/repair uptime through its ‘Rakshana’ initiative and fuel efficiency improvements. With the launch of the new truck range, the brand is poised to grow further and enhance the trucking and logistics industry. 

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