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Scania to Focus on Premium Truck and Bus Segment in Indian Market

Published On Feb 09, 2016By Prashant Talreja

Scania plans to remain well-grounded in the premium bus and truck segment in India. So far, the brand has seen considerable success in this area, and it plans to capitalize on its comfort space by releasing new applications tailored specifically for this segment. In addition to this, the company is also interested in bringing its high-powered trucks to the local markets and refining them to suit the domestic conditions. Mikael Benje, Managing Director, Scania Commercial Vehicles India, commented, “We are not looking for the mass market in India. Scania globally caters to the premium segments and we will continue to do the same here. India is a challenging and cost-conscious market but we are making efforts to provide the right products for the right applications.”

Commenting on the regional acceptance, he added, “It will take considerable time to develop a local supplier base for the quality Scania stands for. We are working here with suppliers to enhance our local content in the trucks to optimize the cost benefits. However, it will take time and currently we are trying chassis locations, although key aggregates will continue to be imported.” Mr Benje claims that the metro-link buses of the company are gaining a good base in the local market. The brand's models have been purchased both by private firms as well as State Transport Undertakings (STUs). The firm looks to launch them in phases across the country. As of now, 280 of these buses roll across Indian roads.

Just recently, in the Auto Expo 2016, the brand unveiled two new concept buses, both of which are to be powered by cleaner fuel modes. Apart from this, Scania had also recently inaugurated a new R&D office in Bangalore, in collaboration with engineering major Larsen & Tubro Limited (L&T). The center has 100 well-trained engineers and is aimed at advancing the brand's products to suit the Indian market and other emerging markets.

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