Scania Expands Market Share Across Europe
Published On Apr 22, 2016
Over the past few years, sales of Scania trucks have witnessed continuous growth in the M&HCV segment. For the first three months of 2016, the Swedish truck maker has reported highest ever booking for its trucks since 2007.
Strong demand in European markets, especially in eastern and southern regions of the continent helped Scania to witness resurgent growth in the heavy trucks segment. European markets reeled under severe economic crisis, but implementation of tougher policies helped EU recovery. Also, falling oil prices and recovery from economic crisis helped fuel the increase in demand for trucks in the continent.
“It is great to see that the southern parts of Europe have made a comeback from the crisis years and private consumption now has gained momentum, driving investments in vehicle fleets. During the tougher years, we concentrated on strengthening our sales organization and on entering new segments, in countries such as Spain, France, Portugal and Italy amongst others. We are now seeing the positive results of this,” said Henrik Henriksson, President and CEO at Scania.
Scania’s European market share in the year 2016 has surged to 17.4 percent, registering a marginal increase as compared to 2015. The Polish truck market witnessed a dramatic growth over the past few years and became the fourth largest M&HCV market in Europe. At present, Scania holds a respectable 22 percent market share in Polish trucks segment.
“For some years Poland has benefitted from increasing local establishment of manufacturing and logistics companies. In addition, major infrastructural investments have been completed, which makes Poland an important market for Scania. In addition to this, Scania’s products and service offering enjoy strong credibility in Poland,” said Bengt Thorsson, a top official at Scania.Scania also registered growth in Eurasian markets like Russia. Company's market share in the Asian and Middle East regions have improved, but sales numbers in Latin America are still on the lower side.