Product Review: Mahindra DI3200 Jayo
Published On May 22, 2020
Jayo light commercial vehicle is positioned in the promising and fast-growing last-mile cargo delivery segments where the Tata Motors 407 is the king. How Jayo stack against the competition? We get into details of the shiny truck.
Mahindra & Mahindra (M&M) is the leading player in the small commercial vehicle (SCV) segment in India thanks to its popular Bolero Pik-up range and also Jeeto mini-trucks. The company has over the years not only maintained its strong position but cemented it with product updates and launching variants in each product to stay ahead of the competition.
To expand the product portfolio in other segments, and grab more market share by challenging the rivals is the ultimate goal of vehicle makers. To take on the market leader Tata Motors in the 3.5-6T GVW truck category where the 407 rules the roots, Mahindra has the Jayo range of trucks in diesel and CNG variant.
The 3.5-6T GVW cargo category is one of the largest individual segment after the 2T mini-trucks and 2-3.5T pickup segment. This growing category is where Tata Motors has undisputed leadership with nearly 70% market share, attributed to the 407 families of trucks. Mahindra is looking to challenge the market leader in this segment to gain some traction and Jayo its the product to do just that. Eicher is the third major player in this category with its Pro2000 series trucks in similar payload options.
Let get into the details
The Mahindra Jayo is a 4.9T GVW truck targeted at customers in the slightly above small commercial vehicle segment, especially the customers who want to carry more than 2T payload. Jayo offers a payload between 2.6-3T, and some of the major applications are market loads in the fruits and vegetables, consumer durable, FMCG, parcel and courier, reefer, fuel dispenser and fast-growing e-commerce, etc. Jayo compete in the 3.5-6T industry category just above the pickup segment payload where Mahindra is already strong with the popular Bolero range.
Jayo is certainly pitted against a real competitor, and to challenge the market leader, Mahindra has offered everything the customer is looking from these trucks. Mahindra says Jayo promises everything more to the customers including superior mileage, higher payload, segment-leading loading span, bigger body and compact vehicle design.
Jayo also gets factory fitted high side deck body, power steering for effortless driving and the truck is easy to manoeuvre. To make Jayo further appealing to the wider customers, Mahindra has design the cabin keeping in mind the driver gets better ergonomics and legroom, the truck is more durable. The design has been enhanced further with improved styling elements, better headlight output and a spacious cabin with all necessary functions. To provide a more comfortable cabin, Jayo comes with a power tilt telescopic steering, mobile charger socket, bottle holder, and 2-way adjustable seat.
To take on the formidable rival Jayo is equipped with all the modern aggregates aimed at offering more productive trucks and thus enabling the owner to earn higher profit. It is fitted with 2.5 liter Mahindra’s direct injection, 70HP engine which produces a torque of 200 Nm at 1800-2000 rpm.
To provide cargo solutions to several key applications and wider customer segment, the Jayo comes in a payload of 3010 kg with cabin and chassis, 2,680 kg of lower side deck and 2,655 kg with high side deck. The cargo body comes in 2920X1920 mm
Mahindra has been expanding its after-sales service and spares network to support the customers across the country. It has over 84 3S dealerships, 129 authorised service centers and 2900 roadside assistance points; and spares network of 2069 retail outlets to further improve the reach of support for customers.
The Company also has India’s first multi-lingual helpline, NOW, which is manned by technical experts to provide instant support to customers. The NOW mobile service vans and mobile workshops further add to the reach and agility of the support network.