Piaggio Vehicles eyes rural markets, partners with CSC

To penetrate deeper into the hinterlands, the firm joins hands with the government arm to reach over 4.5 lakh village-level entrepreneurs, across India. 

Looking to grow beyond the traditional urban, semi-urban and rural India, auto brands now trying to reach the deeper areas of our vast country. There seems a lot of untabbed potential with new customers waiting to start their automobile journey. And to leverage this market, Piaggio Vehicles, India’s leading manufacturer of small commercial vehicles announced a partnership with Common Service Centres (CSC) Special Purpose Vehicle to expand its three-wheeler business network through Village Level Entrepreneurs (VLE). 

CSC scheme is one of the mission mode projects under the Digital India Programme initiated by the Ministry of Electronics and Information Technology, Government of India. It is a self-sustaining network of approx. 4.5 lakh Common Service Centres in Gram Panchayats across the country. Under the aegis of this partnership, the customers can now be facilitated for all information and purchase enquiries related to Piaggio vehicles portfolio by their nearest Common Service Centres.

Related: 5 top three-wheeler brands in India: September’22

Piaggio Ape's range of cargo and passenger three-wheeler is highly popular among Indian customers. Piaggio Ape is available in petrol, diesel, and CNG engines such as the Ape City, Ape Xtra LDX, Ape Auto DX, etc. The company also introduced the new full-electric, battery-operated rickshaw that is highly practical to use and affordable to own and operate. This includes the Ape E City and Ape E Xtra. 

Speaking about the partnership, Diego Graffi, Chairman and MD, of Piaggio Vehicles said, “We welcome the central government initiatives like CSC that aims to enhance and enable the Government’s mandate of a socially, financially and digitally inclusive society. This partnership will be a step forward for us to help us cater to our target audience. Piaggio is the inventor of the World’s Original Three Wheeler and a leading brand of Small Commercial Vehicles in India. With the widest range of Three wheelers portfolio across Cargo and Passenger applications, it is the only fuel agnostic three wheeler brand with product offering in Petrol, Diesel, CNG, LPG and Electric variants to cater to differing requirements of our customers. With this partnership, the customers, especially from rural areas, can now easily connect with Piaggio through the support of CSC VLEs in pursuit of their ownership of Piaggio vehicles.”

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