Piaggio introduces an e-commerce platform for commercial vehicles
Published On Jul 07, 2020
This new e-commerce platform integrates all Piaggio commercial vehicle dealerships across India for local connect and standardized delivery experience.
Responding to the changing needs of customers by foraying into digital solutions, Piaggio Vehicles a 100 % subsidiary of the Italian Piaggio Group, and India’s leading manufacturer of small commercial vehicles introduces a new e-commerce platform for its commercial vehicles, a first of its kind initiative in the retail vehicle industry in India.
Piaggio had already launched the e-commerce website for its two-wheeler range of products on 10th June 2020. A new E-commerce platform is being launched for its commercial vehicle brand Ape’, keeping in mind the requirement of commercial vehicle customers. This new e-commerce platform integrates all Piaggio commercial vehicle dealerships across India for local connect and standardized delivery experience.
This new initiative is an effort towards enriching the customer experience by delivering a differentiated value proposition. In this first of its kind e-commerce platform, the customer can easily navigate various sections of the website. Once the customer selects his city, the models applicable in that market would be displayed to choose from conveniently. Customers can also access product features & technical information on this platform.
Complete digital experience
Customers can get the ex-showroom and on-road price for their city, calculate their EMI, apply for a loan from their preferred financier & book online by paying Rs. 1000/- only. Booking amount payments can be made securely through various options like Pay wallets, Net-banking, Credit card, or Debit card as per the customer choice. Piaggio has provided different finance options to the customer who can apply for the required loan on the platform itself. Post documentation and final payment, the selected vehicle will be delivered to the customer’s doorstep by trained dealership staff with all safety measures followed.
Speaking on the initiative, Diego Graffi, chairman & MD of Piaggio Vehicles, said, “As a leader brand in the 3Wh cargo category and a leading small commercial vehicle brand, Piaggio believes in providing the best services and solutions to our customers in line with changing buying behaviours. The launch of this unique platform in the commercial vehicle space will enable our customers to book their selected model from the comfort of their homes without visiting the showroom. We feel that this one of its kind offering in the Indian CV space will benefit our customers in many ways. We are constantly innovating with our products and processes to address the needs of changing times, and we have planned many more initiatives in the near future for our customers.”
A nationwide reopening of dealerships has already started with all care taken of sanitization and following regulations. At present, most PVPL dealerships are functional, ensuring customers have access to the free service and warranty extensions the company began offering at the start of the COVID-19 crisis.
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