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Mercedes-Benz Pick-Up Truck Likely to be Displayed at Upcoming Paris Auto Show

Published On Mar 15, 2016By Prashant Talreja

Rumors had been floating about for some time, that a Mercedes-Benz pickup truck was nearing completion. Recent updates from online sources indicate that the vehicle is likely to be seen at the 2016 Paris auto show. Set to be launched in 2017, the model is said to be called the X-Class.

In March 2015, Mercedes-Benz had indicated that it would be developing a mid-sized truck for the purpose of utility and all roundedness. It was hinted that the truck would be built on the lines of the Nissan Navara and would come with a large payload capacity. “The Mercedes-Benz pickup will contribute nicely to our global growth targets,” said Dr. Dieter Zetsche, chairman of Daimler, last year when the truck's production had been announced. “We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value,” he added.

The truck is said to be manufactured in the company's facilities in Spain and Argentina. Upon completion, the truck will first be tested in the markets of Latin America, the Middle East and Africa. It is unclear whether the company plans to launch the model in the US, given the tight competition from the deeply entrenched, local brands. “The big three — Ford, GM/GMC, and Ram — already own about 90 percent of that market, which typically absorbs in excess of 2 million units per year. In this cutthroat environment, newcomers like us would invariably fight an arduous uphill battle,” Mercedes-Benz Vans head Volker Mornhinweg said in an earlier statement.

However, the company does plan to release the truck in Europe eventually, playing into its well established position in the markets of the region. This model would mark the company's debut in the pick-up trucks area, and the company's management is heading into the venture warily given the uncertain market condition in various nations. At present, this sector is dominated by marques such as Chevrolet and GMC, and Mercedes-Benz plans to gradually advance into the field after evaluating its position.

See Also:

Daimler Commences Production of FUSO Truck Range in Kenya

Daimler to Expand Lithium-Ion Battery Production with New 500 Million Euro Facility

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