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Mercedes-Benz Confident of Garnering Market Share with Upcoming Pickup Truck

Published On Mar 25, 2016By Prashant Talreja

News had risen recently that Mercedes-Benz's upcoming pick-up truck, the X-Class, would be featured at the 2016 Paris news. Since the news broke, speculation has been aloft about the vehicle's details and specifications. The company has revealed its plans to position the model in specific markets, such as those of Latin America and the Middle East. Mercedes-Benz Vans head Volker Mornhinweg said in an earlier statement, “The big three — Ford, GM/GMC, and Ram — already own about 90 percent of that market, which typically absorbs in excess of 2 million units per year. In this cutthroat environment, newcomers like us would invariably fight an arduous uphill battle.”

While the major portion of the vehicle was the company's original design, it is rumored to come with a Nissan chassis, and a possible Nissan engine as well. Pictures on the web also draw parallels in its design with that of the Nissan Navara, although there was a sharply genuine design template that set the vehicle apart. Gorden Wagener, head of design for Daimler AG, said: “We are using our [design] language and our philosophy for the design of the pickup. Which I think will make it very unique and it will stand out from the crowd. It will be natural and luxurious. The pickup truck will be within our philosophy, so when we do a pickup truck, it will be the Mercedes of pickup trucks!”

Mr Wagener also agreed that the vehicle would bear influences and overtones of the company's SUV range. He revealed that the entire design scheme had been finalized. The vehicle would come in varying versions, ranging from a basic model to a luxury model. Although the company is testing new waters with this model, Mr Wagener is confident that the company would make a defining mark in the field, as he says they always have. “Our vans have redefined the van segment. The opposition could not believe the new V-class – and our pickup will do the same,” he said.

See Also:

Daimler to Expand Research Facility in Oregon, US, with 18 Million USD

Daimler Commences Production of FUSO Truck Range in Kenya

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