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Mecedes-Benz Looking to Enhance Product Portfolio in Malaysia

Published On Oct 23, 2015By Tushar Vijay

Mercedes-Benz is among the prominent marques in the CV sector across the globe. The company has built a strong positioning in the Southeast Asian region as well, with companies like Malaysia showing a good demand for its truck ranges. The brand is currently aiming to refresh its product portfolio for the nation, expanding its reach in both the CV and passenger vehicle segments. Albert Yee, the vice president for the CV division said, “We will study the market demand for commercial vehicles before we embark on new product assemblies, and we are quite positive of the current commercial vehicle segment market in Malaysia,” According to Mr Yee, the brand has registered a 15% hike in demand for its CV ranges within the last three years. He attributes this trend to companies preferring to buy new commercial vehicles rather than used ones. Yee claims that the Actros truck has been received in a greatly positive light in Malaysia. 145 units of the truck model have been sold upto date. The company was aiming to raise this figure to a sound 200 by the end of the year.

The company has a state of the art facility in the town Pekan, which is one of the nine completely knock-down CV production houses that the company owns worldwide. It sprawls across an area of 19000 square meters, and employs 176 well trained workers. The plant has the capacity to bring out 4000 models every year. The Actros, among a range of CV models, is rolled out from Pekan. The vehicles assembled in the plant are subjected to frame assembly, cab painting, testing and inspection before being sent off. The company's long list of clients including hospitals, rescue services and fire stations. The three pointer star currently presides over a 16.4% market share, and it has also reached new avenues through fleet deals with local partners.

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