Mazda and Isuzu Join Hands to Develop Pickup Trucks
Published On Jul 11, 2016
Two of the Japan’s major vehicle manufacturers, Mazda and Isuzu have now come together to develop next generation pickup trucks and provide required support to each other’s market foothold. Although both the companies are working together since the last ten years, they have joined hands for the first time in the commercial vehicle segment.
As of now, Isuzu manufactures trucks for Mazda which are being sold in the Japanese market. The purpose of this collaboration would be to enhance Mazda’s product line-up and help Isuzu maintain the share. These next generation pickup trucks would be developed on Isuzu’s current pickup truck model. One of the latest pickup platform from Isuzu could be witnessed in D-Max V-Cross which was recently showcased at Auto Expo 2016, New Delhi. Also, these new models will be sold across the globe except North America.
Isuzu is Japan’s one of the foremost commercial vehicle maker company which also has a strong hold in other international markets. In India, it has paired up with SML for selling medium and heavy duty trucks while it operates individually in the small commercial vehicle segment.
Mazda is another leading Japanese auto maker which has its focus on the passenger vehicle segment. It’s best known for its sports cars and cutting edge engine technology. It is also a proud manufacturer of world’s first Wankel engine type powered car under Mazda RX sports car series.
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