Maruti Suzuki to Enter LCV Segment in Jan-March 2016
Published On Oct 27, 2015
Maruti Suzuki, a leader in the passenger vehicle segment, is planning to enter the LCV market by the first half of the coming year. “We will go ahead with the launch of the LCV in the last quarter of this fiscal year. It will have a separate sales channel of its own,” Maruti Suzuki India executive director, sales and marketing, R.S. Kalsi told reporters. The brand had first announced plans to test the LCV sector way back in 2013. The light duty models from the brand are expected to be entry level goods carriers limited to the 2 tonnes category.
The LCV sector in the country has witnessed a dreary decline over the past few years. Within April to September 2015, the market has collapsed by 7.41%. However, this has not deterred the company, which is now gearing up with its long awaited plans to enter the CV market.
Currently, the entry-level LCV segment is dominated by Tata Motors and Mahindra & Mahindra. Tata has locked upon the majority of the sales through various Ace models. Mahindra, with its vehicles such as the Maxximo and the Jeeto, commands a strong secondary position in the segment. The plan for Maruti to produce light commercial vehicles had come during its initial agreement with Suzuki Motor Corp signed in 1982. However, the plan was set back after the company started operations. It was only two years back in 2013 that the board allowed the idea to resurface and approved it.
According to reports, the upcoming LCV model shares the platform of Suzuki Motor Corp’s Carry, an LCV available in many markets such as China, Indonesia and Pakistan. The model will be launched in both diesel and CNG variants in India. Rumors on the internet claim that the model would be named 'Super Carry'. The vehicle's engine is expected to be built here in India, but the company has not confirmed which of its plants will carry out the production.