Maruti Suzuki Super Carry surpasses 70, 000 units sales mark in four years
Published On Dec 25, 2020
The only mini-truck from India's largest passenger car makers has grabbed sizable market share in the sub-one-tonne cargo segment despite two strong products- Tata Ace and Mahindra Jeeto.
Super Carry, the quintessential last-mile cargo delivery truck, has just completed four years of its commercial launch. And this popular truck has crossed the 70,000 units sales mark during these years and become one of the strong products in India's mini-truck segment backed by Maruti Suzuki's values of trust and partnership.
Maruti Suzuki forayed into the commercial segment in 2016 with its first commercial vehicle Super Carry. The powerful mini truck has empowered more than 70,000 owners with customised experiences in line with their versatile business needs.
After its market debut in the middle of 2016, the smart last-mile truck-Super Carry gained customer trust with practicality and versatility. Despite strong competition from rivals such as Tata Ace Gold and Mahindra Jeeto, Super Carry has successfully grabbed sizable market share to become a strong number 3rd product in the segment.
Speaking on the milestone, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, "Specifically engineered for the Indian mini-truck customer who values superior mileage, Super Carry has fulfilled its promises. Being the 1st LCV launched with a BS6 petrol variant offering a powerful 1196cc 4 cylinder dumdaar engine, it has found wide acceptance. Super Carry has created a niche for itself within a short span and has become the second best-selling Mini-Truck in the Light Commercial Vehicle Market. The diverse customer base stands testament for the success of Super Carry. We take this opportunity to thank all our trusted buyers for their unflinching support to reach this milestone."
Maruti Suzuki launched the Super Carry mini truck back in 2016. The S-CNG variant was added in 2017. The BS6 compliant S-CNG variant aligned to the Company's Mission Green Million was launched in 2020. Super Carry S-CNG variant comes with a unique bi-fuel engine with 5L petrol tank that provides a backup fuel option in case of an emergency. Sold across 235 cities through over 320 Maruti Suzuki commercial outlets, Super Carry, has recorded a market share of 15% in FY19-20 and nearly 20% in FY' 20-21. Super Carry owners vouch for its qualities like best-in-segment power, mileage, easy maintenance, comfort and high deck load capacity, enhancing their profitability.
Super Carry customers are a blend of owners-cum-drivers and fleet & captive owners, who are ambitious and seek respect and identity in their profession and profitability. The Super Carry is a practical offering and is used across multiple applications including E-Commerce, Courier, FMCG and goods distribution amongst others. With the idea of offering an all-in-one package, Super Carry proudly continues the legacy of '4 saal Tarakki Ke' by helping small businesses and entrepreneurs accelerating their prosperity.