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Mahindra UDAY program targets SCV buyers

Published On Mar 13, 2020By Trucksdekho Editorial Team

Through a special initiative for its SCV buyer, the company engages a lot more than a superior product and valuable vehicle ownership experience by helping to make a meaningful change in their lives.

Mahindra & Mahindra (M&M) the leader in the small and light commercial vehicle in India with overall millions of SCV brand owners across the country. The company is aware of the impact its products are making into the lives of entrepreneurs, drivers, small-fleet operators and even tiny businesses across India. M&M has a widest SCV portfolio with a unique product offering some of which are the leader in their respective segments. The key products in the company’s SCV offering include Bolero-Pik-up, Jeeto, Supro, Alfa, Imperio among others.  

The company is not only engaging with its customers to offer a quality product and superior services but looking to go beyond the traditional ways to uplift them. As part of this philosophy, its SCV customers not just buy the vehicle for their business needs; M&M makes them the owner of the total experience of its services and brand promise. The SCV buyers are mostly looking at employment and business opportunities to make a difference in their life.

To multiply this commitment to customers, M&M roll-out an innovative ‘UDAY’ concept only for its SCV customers several years now. Under the initiative, the company help the vehicle owner to grow in life, accomplish various life goal by enabling them to earn more and play a small role in this overall community it serves.

The Uday scheme has several elements combined to benefits the customers such as referral, free insurance, service and Uday Vidyarthi scholarship benefits. Both new and existing customers can avail of the scheme, after successful registration the member gets a welcome kit which comes with plenty of privileges that benefits not just the UDAY members but also the family and friends. 


Under the refer a friend or relative to buy a Mahindra SSCV to avail the exclusive benefits that comes with a UDAY membership. UDAY members can earn benefits of free service coupons up to Rs 5320 for introducing prospective customers to the Mahindra range of SCVs. Every successful referral will be rewarded with free service coupons. The referral benefits are applicable to both the referrer and the referee.


Uday supports the customer and their family with an exclusive advantage of a free Personal Accident Insurance Policy. Mahindra has partnered with The Oriental Insurance Company Limited, a leading and reputed General Insurance Company in India to provide Personal Accident Insurance Policy benefits. This includes a free personal accident insurance policy cover of INR 10 Lakh. Personal accident insurance policy benefit is extended to the vehicle owner/vehicle driver. Uday personal accident Insurance Policy benefit is over and above the Insurance benefit which comes with the vehicle purchase. Uday personal Accident insurance policy is for new customers as well as for existing customers who enroll in the program.

Service camps

Uday enrolled members will have access to ‘With You Hamesha’ vehicle service and health check-up camps from time to time. When such vehicle service camps are planned, dealership teams will communicate the same to the customers so that they can avail the benefits.


A Scholarship initiative for the children of Uday enrolled members appearing in the exam of 10th or 12th std / Final Year of a 3-year graduation course.

Through Uday promise, M&M eyes not just a good and quality vehicle promise but also support customers with more value. To know more visit the nearest Mahindra dealership in your town or city.  

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