Mahindra Trucks & Buses Hopes to Boost Market Share with New 'Blazo' Series
Published On Feb 19, 2016
Mahindra Truck and Bus Division (MTBD) is planning to capitalize on the resurgent heavy duty market. The brand is releasing a new heavy truck series under the title ‘Blazo’. In the recently held Auto Expo 2016, MTBD wooed audiences with the new Blazo truck series. The machines are to be made available in haulage, tractor-trailer and tipper versions.
The advanced FuelSmart technology will be added to all of the trucks, ensuring more efficient fuel yield for the driver. The brand aims to enhance the overall structure of the vehicles to turn them as light-weight as possible, thereby ensuring higher productivity for the fleet.
Dr Pawan Goenka, Executive Director of the company, said, “Our truck and bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that new Blazo HCV range will further enhance our position in the market by significantly improving the customer value proposition.”
Nalin Mehta, CEO, MTBD alsocommented, “Our mileage guarantee is a clear vindication of our engineering excellence and our resolve to provide a better value proposition to customers. The service guarantee is the outcome of our strong focus on after-sales network by leveraging group synergies and organic growth in the service touch-points and spares retailer network.”
By promising better fuel economy with the Blazo range as compared to the trucks currently trending the market, MTBD hopes to draw customers loyal to other brands. Mahindra has also promised other perks for Blazo customers such as guaranteed uptime on breakdown service (48 hours). Else the company will compensate for every single day’s loss by paying the customer Rs 1,000 each day.
Blazo’s ‘FuelSmart’ technology is basically the introduction of a BS-IV compliant CRDe engine with a multi-drive mode feature (Turbo, Heavy and Light). The FuelSmart technology helps truck drivers select a mode based on cargo volume and road conditions thus leading to better turnaround time and increasing operational costs.