Mahindra Targets Double Market Share in Indian Commercial Vehicle Market
Published On Feb 16, 2017
Nalin Mehta, MD and CEO at Mahindra Bus and Trucks Divison (MTBD), has shared Mahindra's plans of doubling its current market share in the Indian commercial vehicle industry.
Mr Mehta, in an interview with Economic Times (ET Auto), has revealed that the CV brand will be investing INR 700 crore in the ICV category. He said the company, in the next two years, will launch a whole new series of intermediary and small commercial vehicles. M&M plans to invest INR 700 crore in the development of new intermediary segment vehicles.
Mahindra, with launch of ICV trucks will soon enter the intermediary commercial vehicles category. The brand, as per Mr Mehta, will also be creating a new 3.5 tonne to 7.5 tonne segment. The same will be done by launching new commercial vehicles in the same tonnage capacities.
Sharing his thoughts about the first quarter of next financial year, Mr Mehta said the quarter may not be that promising as consumers are anticipated to go on a pre-buying surge before BS-IV emission norms kick in. He also pointed towards lesser commercial trucks and buses production in the same quarter. Though he did admit to the big changes that will take place once GST and old vehicle scrapping policy gets implemented, Mr Mehta refrained from commenting on the same.
Mahindra currently has 80 CV dealerships pan India. It sells around 12000 trucks and buses in a year and has also opened seven MPART PLAZAS. The CV brand plans to increase the MPARTS PLAZAS by a significant number. M&M had also recently launched its new services for trucks and buses along the Delhi - Mumbai route. The services guarantee response within two hours. Mahindra has claimed to pay INR 500 penalty to consumers, in case of no response scenarios, after the two hours window.
Disclaimer - Photo used for representational purpose only.
