Mahindra & Mahindra today open its new small commercial vehicles (SCV) dealership touching a total of 100 dedicated dealerships within a span of just 6 months. The new dealership is are simple, frugal, with contemporary in design with optimal investment and focused approach. The new leaner, appealing dealership serves as single-point hubs for sales and other customer needs, ensuring an enhanced buying experience for prospective customers. Being a one-stop-shop, the new dealership will help customers avail of a host of other benefits including financing options, vehicle accessories and full-service contracts for enhanced service experience.
Commenting on this milestone, Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra said, “Given the growth potential of small commercial vehicles, we have started creating a separate channel for them from April 2019 and are in the process of ramping it up to sharpen our focus on this segment. This dedicated channel allows us to increase our volumes, gain market share, and add more value to our customers.”
Satinder Singh Bajwa, Business Head- Small Commercial Vehicles, Mahindra & Mahindra said, “With Rise at the center of Mahindra’s brand promise, we are working with our network partners to offer our customers a solid product mix and a differentiated sales experience. We are concentrating on strengthening our SCV sales network in order to deliver performance and profitability. With well-planned facilities and an unmatched commercial vehicle range, we are better placed at building strong, lasting relationships with our customers”.
According to M&M, this business model ensures dealers gain profitability, viability, and simplicity from day one. SCV customers will continue to receive a dedicated and segregated service space within existing dealer workshops. Put together, these add up to a robust dealer network comprising 250 dealerships and over 1,000 touchpoints across India.
Mahindra’s small commercial vehicle portfolio is extensive, comprising the Alfa Passenger, Alfa Load, E-Alfa, Treo Auto, Treo Yaari, Jeeto Range and Supro range of vehicles. The company aims to aggressively increase its SCV dealership network to 250 by March 2020 and continue to offer the best value and experience to its customers.