Mahindra Replaces Tata Motors, Claims Top Spot in SCV Segment
Published On May 06, 2016
One of the India’s leading automakers Mahindra & Mahindra, which holds a big reputation in commercial vehicle segment, has replaced the invincible market leader Tata Motors from the top position in the small commercial vehicle (SCV) segment. The reason behind Tata’s replacement is not only a wide range of mini and pick-up trucks launched by Mahindra but also the shrinking of the SCV market.
Although the SCV market is recovering, Tata’s sales numbers are not. In fact Mahindra now stands at 52 percent market share in load and cargo SCV segment compared of 37 percent of Tata Motors. Not only that, Mahindra also holds 49 percent market share in small commercial passenger vehicles while Tata’s market share stands at 41 percent. As a relief to Tata, the company is still leading the sub 2-tonne market with 70 percent share but again, Mahindra has countered that with 70 percent share in 2-3.5 tonne market.
At the recent launch of Big Bolero pick-up, Senior VP Sales Mahindra, Mr. Veejay Ram Nakra, said, “It is our wide range of products, all the way from half-a-tonne to sub-3.5-tonne space, at every sub-segment and at every price point, that gives us the edge over competition.” He further added, “Along with our portfolio, the push in rural areas with focus on 3,000 tehsils across the country will help us consolidate our presence further.”
Trying to regain what has been lost, Tata has launched products like Ace Mega, Mega XL and Super Ace Mint and has found success with better results in the last two quarters. Commenting on the report, a Tata spokesperson said, “Tata Motors continues to remain focused on driving sustainable profitable market growth, through customer-centric products and solutions rather than temporary market share gains. With many new launches including those filling in specific niches and customer-friendly initiatives to reinvigorate our go-to-market strategy, we will look to consolidate our gains for sustained market leadership.”