Mahindra Jeeto Crosses 2 Lakh Sales Milestone
Modified On Oct 20, 2022 11:20 AM
Starting retail sales 7 years ago, Jeeto emerged as one of the top entry-level trucks for precise sensitive, value-conscious first-time vehicle owners.
India’s entry-level truck market is extremely dynamic and robust with top brands making a huge impact with powerful, high payloads and efficient trucks. These tiny trucks are a source of livelihood for millions of people in the transport/logistics industry. The emergence of mini-trucks in the less than 1-tonne payload category complements the popular and affordable auto-rickshaw in reaching customers' doorsteps at reasonable lower running costs, carrying more cargo and thus helping earn superior profit to the truck owners and an aspirational vehicle.
In this key category of trucks, while Tata Ace Gold continues to be the leader, one brand that created a huge loyal customer base making a huge impact in the segment is Mahindra Jeeto. Since, its commercial launch in 2015, the Jeeto Mini-Truck has been a top-selling truck in the category, taking on fierce rivals and offering compelling value propositions to truck owners.
Jeeto become synonymous with last-mile delivery vehicles across Indian cities, towns, and even in the hinterlands. This made the brand highly aspirational among first-time buyers, and Mahindra has just announced, this leading small commercial vehicle has sold over 2 lakh units across the country. What makes Jeeto stands out among its peers is the best class mileage in the segment, lowest maintenance, class-leading comfort and styling, simple maneuverability, and best value for money which results in higher profits. Jeeto is very popular among captive customers & several e-commerce companies have selected Jeeto as a preferred vehicle for their last-mile delivery.
Jeeto, the game-changing brand in the SCV segment, is powered by diesel, petrol, and CNG engines & comes in two deck sizes (6ft and 7.4ft). With its modular range, superlative adaptability, and superior efficiency in hauling goods across different segments, Jeeto has been unswerving in the last mile distribution and bolstered Mahindra's position as the market leader since its launch. The entire range has been designed for refined performance and offers the best fuel efficiency in this segment.
Besides, the diesel and later petrol, CNG options, Mahindra recently added the New Jeeto Plus CNG CharSau to its line-up, which was rolled out from Mahindra’s state-of-the-art Zaheerabad plant that boasts an unmatched range of up to 400 kilometers. The vehicle has the best-in-class mileage of 35.1 km/kg and an industry-leading load-carrying capacity of 650kg. Offering a viable and stronger option to customers against diesel by bringing their running costs down significantly.
Further, with superior product performance, lower maintenance, best mileage, and the promise of a higher earning potential, Jeeto has scored high over its nearest competitors in the industry.
The Jeeto range is supported by Mahindra’s extensive service network, which is one of the largest in the country for easy on-ground maintenance and assistance. Along with strong customer validation, the Mahindra Jeeto has also been awarded the Apollo CV of the Year Award. Going beyond the product’s performance, Jeeto also features in the Make in Telangana video and has received excellent responses from e-commerce and captive customers.