Mahindra Jeeto Completes First Birthday, Grabs 20% Market Share

Since its launch, Mahindra’s small commercial vehicle Jeeto has become extremely popular among the Indian masses. At the end of its first anniversary, Mahindra Jeeto reported a 20 percent market share and to celebrate the event, Mahindra has come up with an exchange offer of upto INR 20,000.

Mahindra’s fuel-efficient Jeeto mini truck is the first in the category to have eight variants. With so many variations of the product, Jeeto caters to the different needs of the sub one tonne load segment.

Speaking about Jeeto’s success, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra said, "At Mahindra we always believe in making customer-centric, class-leading offerings and the Jeeto has successfully delivered on this promise. A game-changer in its category, Jeeto has helped us increase our market share substantially in less than 2 tonne LCV segment, thereby establishing us as leaders in the small commercial vehicle category."

He added, "Further we are delighted with our customers' feedback as they have appreciated Jeeto's style, pick-up, fuel economy, higher earning potential and best in class operating economics. Going forward we will continue to partner with our customers in their endeavour to progress in life and the first anniversary celebration initiatives are in line with this thinking."

Mahindra Jeeto is a highly fuel efficient vehicle with a mileage of 37.6 km/l. The vehicle complies with BS-IV emission norms and generates a max power of 11.9 bhp and a max torque of 38 Nm.