Mahindra continues to dominate India’s small commercial vehicle segment

With a total sale of 1,70,682 units, up 12% and a market share of 40% in FY '22, the firm claims leadership for the 8th year in a row in the fast-growing, high volume less than 3.5T GVW truck market.

With a strong product portfolio that serves the diverse needs of India’s last-mile cargo delivery/logistics/supply-chain customers in upto 2-tonne payload segments, Mahindra holds on to its leadership in this highly vital truck market. The firm sold a total of 1,70,682 units of Small Commercial Vehicles in FY22 as compared to 1,51,889 units in FY21. The company registered a growth of 12.37% and maintained its leadership with a 40.3% market share in the SCVs segment.

Extensive Product Portfolio

The Mahindra SCV range, which comprises Jeeto,  Supro Profit Truck Mini, Supro Profit Truck Maxi, Bolero Pik-up and Bolero Maxitruck Plus are competitively positioned at various price points basis payload, power, performance, and cargo size. Mahindra offers peace of mind to its customers through the best warranty and value offerings, for example, Supro Profit Truck promises the guarantee of the highest profit with higher mileage in its category.

The SCV segment forms the backbone of the transport and logistics sector, offering the crucial last-mile delivery of goods. The Mahindra SCV portfolio has the widest range of products from 0.7 ton to 1.7-ton payload offered in diesel, gasoline and CNG fuel options in select brands that address the diverse needs of its varied customers including the delivery of Agri products, dairy, consumer goods, construction material, logistics, fisheries and cash vans to name a few.

Speaking on the company’s impressive performance, Veejay Nakra, President, Automotive Division, M&M said, “Over the years, we have established trust with our customers and delivered prosperity by creating products which are ‘Tough’, highly ‘Reliable’ and most profitable with lowest total cost of ownership (TCO). Our continued market leadership is a testimony of our value proposition, and I am confident that we will continue to exceed the expectations of the market and strengthen our position further.”

Mahindra has one of the widest sales and service support networks of over 4000 touchpoints that customers can access throughout the country. Besides providing excellent sales and after-sales service, Mahindra proactively engages with the community by offering multiple benefits including ten-lakh insurance coverage, education scholarships for children of customers on a merit basis, health coverage besides running several awareness campaigns on safety and hygiene.

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