Mahindra Bolero Pikup- Top 6 USPs explained

Ever since the Mahindra Bolero Pik-up entered the fast-growing LCV goods carrier segment, it has been the first choice of customers. Bolero Pikup emerged as ‘king’ of India’s pickup segment by maintaining strong leadership in the segment. Even after several years and many competitive products, Bolero Pikup continues to sway the Indian transport community. There are few successful products in the Indian CV industry which not only defined the segment but stayed a leader for such a long time and Bolero Pikup is one such name.   

So, what are the key factors setting Bolero Pikup apart from its competition? How Mahindra has been able to offer such a compelling product to small transporters in India? All these questions can be answered by looking at the Top 6 USPs of the pickup, which is listed below:

1. Superior performance and higher profit

An entrepreneur or a fleet operator’s buying decision is mostly driven by the vehicle payload. A commercial vehicle is an earning source for the owner and he always wants a vehicle suitable for his shipment or loads. Bolero Pikup is ideal for both urban-semi-urban and rural applications. It offers different payload options ranging from 1200 kg to 1720 kg and the customer can choose as per his requirements of transporting goods. This versatility makes Bolero Pikup range the most suitable truck for many applications such as courier, sundry goods, reefer-body, container among others.

2. Strong and durable 

On the product side, Mahindra has done much work over the years to make Bolero Pikup most durable, and hence the vehicle can run without any breakdown even in the toughest and demanding conditions. Bolero comes with robust design; the body and chassis are extremely strong and equipped with a powerful metal bumper. Among the major aggregates, the suspension comes with 7-9 leaves rigid leap spring and hydraulic double acting telescopic shock absorbers, and the axle is double bearing, the brakes are both disc and drum at the front and rear. 

3. Comfortable to drive  

It is not just the vehicle durability and performance, but driver comfort is an equal focus of Mahindra. Bolero Pikup comes with a wider co-driver seat with recliner and headrest, the driver gets sliding and reclining seat. The turning radius is quite small of 6.5m, thus enabling quicker maneuverability. 

The cabin is large and roomy enabling drivers to drive effortlessly even for long trips. The power-steering makes driving easy with the smoothest gearshifts. 

4. Modern look 

While commercial vehicles are a workhorse, more focus is on the performance to make more money to the vehicle owner, and the vehicle looks hardly gets enough attention. Yet, M&M engineers designed the Bolero Pikup not only modern but quite stylish too. It standout on its design, and there is a number of customers who just love the way this vehicle looks. What has also helped M&M is the company’s pedigree of designing SUVs in-house for the Indian market, this same designing capabilities have helped the company in designing Bolero Pikup. It also gets multi-reflector headlamps, contemporary dashboard, superior fabric, and dual-tone interiors. 

5. Focus on safety 

Over the last few years, vehicle safety has become a key priority for both manufacturers and buyers. This trend is evident in commercial vehicles too. Buyers are increasingly looking at safety as an essential vehicle aspect. Also, customers are more aware of safety and willing to pay extra to get must-have safety features. Bolero Pikup comes with engine immobilizer which gives protection from theft, the bonnet is bigger for any eventuality during driving and equipped with an emergency locking retractor seat belts for driver and c0-drivers safety. 

6. Promise of service 

It is not just the attractive buying of commercial vehicles that matters to the owner but also the total cost of ownership over the years. It is estimated that the truck- small or large, the initial acquisition cost is not more than 20% and the remaining cost is the running cost of the total vehicle life cycle. Therefore, the aftersales service and support are the most important factor in determining the vehicle for truck buyers. Mahindra offers 2 years or 1 lakh km whichever is earlier on Bolero Pikup to make the vehicle ownership experience the best. 

Undoubtedly, Bolero Pikup has become an iconic brand in India, with millions of proud owners across India. This vehicle is synonymous with the ubiquitous pickups in India. Bolero Pikup is visible across the length and breadth of India, helping to move goods and services and offering jobs to numerous people. Overall, a remarkable product.