Maersk Partners With BlackBuck For Truck Aggregation

Maersk has declared its entrance into India's trucking industry by uniting with an aggregator, BlackBuck, which has 300,000 permitted trucks on its platform. BlackBuck is India's popular trucking network. This partnership will benefit consumers of Maersk to reserve containerized trucks to transport export-import containerized load within India. Maersk is a brand which is known for its port terminal and shipping services, and they have globally declared its strategies to enter the land logistics space.

Sriram Narayanasami, Head-Commercial Process and Vice-President, Maersk stated that they have a related tie-up with Loadsmart in the US. The all-new platform will be owned and managed by BlackBuck and Maersk will be assisting the organization to generate industry-specific solutions.

This neutral platform will be accessible to the entire industry. The aim is to decrease touchpoints in the chain of supply and enhance the customer experience. Moreover, it is expected to balance demand-supply throughout the year and render flexibility in service delivery via real-time clarity and control.

"Our customers are dealing with fragmented vendors with varying service levels of communication, geographical, financial and infrastructural disparities, resulting in sub-optimal supply chains. At Maersk, we have committed ourselves to work with partners who understand these challenges, match our set of values and have expertise in both logistics and technology," said Arjun Maharaj, Head of Sales, Maersk South Asia.

Even though there is tremendous scope for business in India, both the brands have strategies to expand to neighbouring nations in South Asia. "Maersk, with its industry-specific knowledge and expertise, will help us transform this space through digitization," said Ramasubramaniam B. Moreover, Blackbuck has been shifting operations of trucking from offline to online.