Isuzu to Showcase D-Max V-Cross at 4x4 Week Goa Event
Published On Jun 27, 2016
Japanese auto major Isuzu, which launched its latest pick-up D-Max V-Cross at the Auto Expo 2016 is all set to showcase the vehicle at India 4x4 Week 2016 to be held in Goa. The event is scheduled from July 22 to July 24 this year and is being conducted by Cougar Motorsport, Delhi. The company has also confirmed that the driving experience at the track has been specially designed for this purpose. It’s to be noted that Isuzu D-Max V-Cross got a lot of praise for its design and looks when it was unveiled for the first time in February.
Confirming the presence of Isuzu, Senior General Manager, Communication, PR & External Affairs, Isuzu India Capt. Shankar Srinivas, said, “We are excited to be a part of the 1st edition of the India 4X4 week, where we are showcasing the newly introduced Isuzu D-Max V-Cross, India's first Adventure Utility Vehicle. Isuzu has a strong legacy of making tough, durable and rugged vehicles that can perform in the most demanding terrains.”
After starting its operation in India back in 2012, Isuzu has come up with D-Max V-Cross truck after much a lot of market research and understanding the requirements of local customer base. The new pickup will be manufactured at the company’s recently inaugurated facility at Sri City in Andhra Pradesh. The launch of this vehicle is expected to be in July and bookings have already started at INR 50,000.
Speaking about the event, Cougar Motorsport Founder and Director Mr. Ashish Gupta, said, “This is the first time that over 14 of India's most prominent 4X4 clubs and institutions have collaborated with a national level convention with an aim of bringing together the entire 4X4 community of India. Therefore, India 4X4 is the perfect avenue for a company that is functioning in this space to connect with its target audience. I am sure that the visitors are going to have a superb experience while test-driving the V-Cross on the tracks designed to showcase all the major highlights of this amazing vehicle.”