Isuzu Motors India export shipments doubled
Published On Nov 05, 2022 11:57 AM
India emerges as a key export hub for the Japanese brand
Isuzu Motors India, the maker of the D-Max range of pickups known for their strong and rigid performance globally is eyeing greater inroads into India’s potentially high-growth small commercial vehicle segment by catering to the needs of the last-mile/regional delivery customers. While the firm is gradually spreading by strategically expanding its network in key geographies to reach larger pockets of key local markets, exports seem to become the key part of its India business.
And, looking at the export shipments numbers for the first six months (April-September’2022) of this fiscal year, Isuzu Motors India has doubled the overall exports to 8,235 units as against 4,693 units in the same period last year. Emerging as the second largest exporter in the 2-3.5-tonne GVW pickup category, following the market leader Mahindra, which also shipped over 11,489 units of its famous Bolero pikups in the same period. The focus on export underscores Isuzu’s strategy to use India as a top export hub by utilizing production capabilities and sourcing key components from the robust local supplier base.
Yet Isuzu aims to make a mark in India's local pickup market by taking a sizable share which is expected to grow rapidly over the next 5 years. At present, the local pickup market is dominated by Mahindra thanks to the popularity of Bolero Pikup, followed by Tata Motors Yodha and Ashok Leyland Dost pickup, leaving a little for Isuzu Motors, which has a minuscule share of the market. As the demand for last-mile delivery mini-trucks and pickup continues to expand, presenting adequate room for every brand to capture the market share, Isuzu Motors is pursuing through network expansion and being closer to the customers.
Isuzu Motors India retails the S-CAB, D-MAX, D-MAX V-Cross, and Hi-Lander pickup range across niche personal and commercial segments in the domestic market.