Isuzu D-Max- Top 5 USPs explained

The D-Max pick-up pitched against formidable rivals including the numero uno Bolero Pikup and Tata Yodha in the segment. With the all-new D-Max, Isuzu Motors targets the premium segment of the growing pick-up market. Can this be your next pick-up? Check out the key USPs before you decide to buy one.  

Indian pick-up category is a high growth segment in the overall truck market with double-digit growth in volume year-on-year. It is expected that as Indian cities grow, new satellite towns come and the needs to deliver last-mile cargo to the customers likely to remain the fast lane, pick-up will stay in demand. This also means the category is highly important for truck makers, thus making it intensely competitive with top brands eyeing expansion. 

Mahindra Bolero Pikup and Tata Yodha, Intra V30, Ashok Leyland Dost+ are the top brands in the category that are highly popular among truck buyers. There is another equally strong product in the category that is also aiming big, the Isuzu D-Max. Manufactured by Japanese OEM Isuzu Motors, D-Max is an equally compelling product that is sold in over 100 countries worldwide. 

Isuzu Motors launched the new range of BS6 pick-up range in October last year with a more durable and strong powertrain, new features and higher payload. The new D-Max pick-up now comes in two variants- the D-Max 1240 kg and D-Max Super Strong 1710 kg. Does D-Max have what it takes to stand against its rivals? What makes it a special pick-up? Well, we bring you top USPs of the D-Max 1240 to help you understand it better.

Powerful Engine

To ensure well-grounded performance even during the most challenging operating conditions, D-Max gets the most reliable and well-known 4 cylinders, common rail, VGT intercooled diesel engine that produces 78hp of peak power at 176 Nm of torque at 1500-2400 rpm range. The engine combines power and performance efficiency to help you with fast delivery. This 2-wheel driver pick-up gets a 5-speed manual gearbox that is tuned well to offer smooth driving and greater fuel-mileage. Isuzu has sold over 10 lakh of these engines globally across markets, underlining the high reliability of this engine. 

Heavy-Duty & Durable Aggregates

Besides the powerful and stronger engine, D-Max is packed with equally promising aggregates. The suspension in the front is a double wishbone, coil spring and semi-elliptic, at the rear is leaf spring. The brakes are the hydraulic type with large booster along with load sensing proportioning valve, this intelligent braking mechanism corresponds to the load and reacts accordingly to prevent wheel skidding. The front brake is a ventilated disc with twin pot calliper and rear is drum type, the brake efficiency comes with a brake booster. You can drive the pick-up effortlessly with the hydraulic type tilt adjustment steering. Keep in mind, ensuring additional safety, the steering column is collapsible. 

Comfort & Easy Handling 

D-Max not only appears strong and modern in exterior but is equally comfortable inside. The overall handling is easy with myriad features and technologies. The pick-up is equipped with gearshift indicators to help the driver maintain the right gear at different driving conditions. For greater visibility during day and night drive, the stylish instrument cluster gets high contrast, further, there is a parking brake sensor for ease parking. 

Another key highlight on this pick-up is an intelligent brake override system that reacts during panic stopping of the truck even when the accelerator is pressed with the brake, this ensures safety. The co-driver seat is highly comfortable and comes with a sliding mechanism. Aditionally, there is height-adjustable seat belts, rear crumple zones, power windows with driver auto-down. There is a large review view mirror with a casing that makes sure there isn’t any change in mirror position even after folding. 

Premium Interior

Hop-inside the cabin, and you’re greeted with a premium and upmarket cabin with superior quality plastics. The cabin is spacious with a lot of space to store items that can take a driver and a passenger comfortably even for longer trips. The cabin is quiet, and well insulated for a fatigue-free driving experience in the toughest weather conditions. The other key details inside the cabin are fabric seat cover for durability and comfort, overall a passenger car-like interior with quality fitments and impressive finish. For ease of driving and comfort, AC with blower, heater, dust and pollen filter. All key controls of the truck inside are ergonomically designed with easy access. 

Superior Built Quality

The new bolder appealing look & design make the new D-Max quite a rugged pick-up in the category. The new grille, bonnet, bumper & headlamp design attract attention. 

The collapsible chassis with crumple zone for more safety to the driver and the passenger during the front and rear collision. The cross-car front beam and side-door intrusion beams provide added safety from front and side-impact. Likewise, there is a body protection kit that has a steel skid plate and engine bottom guard to protect the key vehicle aggregates. 

To better cargo-carrying abilities, the deck is 2.2 meters large that can take all kinds of cargo. Then you get a dual-position tailgate handle that makes it easy to open during loading and unloading. In this 2850 kg gross weight pick-up you have two variants D-Max S-CAB SR and S-CAB HR with a payload of 1100 kg and 1055 kg respectively. The D-Max is available in three colours titanium silver, galena grey and splash white, the price ranges between ₹ 7.84 - ₹ 8.38 lakh, ex-showroom Price in New Delhi. Remember, the prices vary in every state and city. 

Clearly, the Isuzu D-Max offers a lot and is evident that it is a premium pick-up with a unique package of safety, performance and reliability that is suitable for some of the key applications. If this fits in your budget and take on your cargo requirements, you should consider this modern pick-up as your next business partner. 

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